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We write on the intersection of purpose-driven business leadership, environmental and social responsibility, ESG & PPP, and market strategy to empower businesses business owners to create a positive environmental impact while achieving sustainable success.

Leadership & Management

Joining the Circular Economy

Graham Birkenhead • Aug 29, 2023

The circular economy is an economic model designed to minimize waste and maximize the efficient use of resources. Within the Triple Bottom Line (Planet-People-Prosperity) model, this approach can make a significant contribution to the Planet consideration while ensuring the company's ongoing viability and Prosperity; it also can help People feel...

Leadership & Management

Advisors vs Coaches

Andrew Penny • Aug 22, 2023

Coaches focus on the people (typically CEOs and executives) to help them improve their leadership skills and address specific management challenges. They can improve personal performance through specific interventions in areas such as time management, presentations skills and interpersonal relationships. By improving people’s skills, they can...

Market Strategy

Wedge Categories

Andrew Penny • Aug 15, 2023

Standing out and capturing attention can be difficult, especially when you're introducing a new product in a market where there are dozens of similar offerings. How do you find the right buyers and how do they find you. The larger the number of buyers, the more competitors you’ll have to face. A great way to solve this problem is to use a Wedge...

Channels

Hyper Segmentation

Andrew Penny • Aug 8, 2023

Most of us are familiar with the ‘Total Addressable Market’, or TAM. It is the number of buyers that could theoretically be convinced to buy a certain product or service. The finance guys like to see this value in dollars, the manufacturing and delivery people want to see units, and the sales folks want to see buyers. Let’s deal with buyers here...

Leadership & Management

The Power of Purpose

Graham Birkenhead • Aug 1, 2023

A sense of purpose is a crucial element of the well-being of any individual. Similarly, a sense of purpose can be a crucial aspect of any company’s culture and health. We like to think of a company’s purpose as being something much bigger than the company itself, something the company maybe couldn't achieve alone, something that they would...

Communication

What's a little Greenwashing between friends?

Graham Birkenhead • Jul 25, 2023

Greenwashing is the environmental evolution of whitewashing. Its outcome or impact is potentially devastating - in our ESG/PPP ecological balance consideration, the balance is way off as it emphasises a company's profitability (probably shorter term) at the expense of the environment and the trust of

Leadership & Management

How do I have an environmental impact? Let me count the ways

Graham Birkenhead • Jul 18, 2023

Most businesses do not have ESG reporting requirements; but there is increasing societal expectation that businesses will do the ‘right thing’. Considering the environmental aspect of ESG, as the impact of climate change becomes more felt and real to larger proportions of the population (rather than abstract and something people elsewhere...

Leadership & Management

E, S & G - Separate but Inseparable

Graham Birkenhead • Jul 11, 2023

Environment / Planet, Social / People, and Governance / Prosperity can be, and often are, considered separately: Each of these is in itself a massive area; it's no wonder that we try to break it down into manageable chunks. But these 3 elements are actually inseparable. They form 3 key components of an ecological 'complex system'; achieving and...

Leadership & Management

What can ESG do for me?

Graham Birkenhead • Jul 4, 2023

As part of today’s rapidly evolving business landscape, embracing Environmental, Social, and Governance (ESG) principles is becoming an increasingly central part of any business’ strategy and daily actions. Beyond the traditional focus on profit, a shift is occurring both within the business community itself and society in general, which urges...

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Deep Dives

Here we explore in greater detail the fundamentals of Business Culture, Sustainability (ESG/PPP), and Strategic Marketing.

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