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We write on the intersection of purpose-driven business leadership, environmental and social responsibility, ESG & PPP, and market strategy to empower businesses and business owners to create a positive environmental impact while achieving sustainable success.
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If your inbox is anything like ours, you will already be experiencing the annual deluge of trend predictions and forecasts for 2025 - all very interesting, but it can feel a bit like reading your horoscope. Sure, things are always changing — the economy shifts, technology evolves, new buzzwords emerge — but you can’t grow a business based on...
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We are fast approaching the end of the year, and this will be our final Tuesday Tune-up for 2024. And what a year it's been. And as we take a quick look at 2024, this is an indication of the world of challenge and more importantly, opportunity that awaits us for 2025. Over the last year we’ve
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The simple reality is that 99% of the attendees are not, and never will be, buyers – no matter how hard you try. Desperately trying to lure them in with free pens, gimmicks videos, magic shows and so on is simply a waste of time, money and energy. The harder you try the less likely it is that anyone will
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The most common model for managing risk is what's known as the Ostrich Approach. This appears to work reasonably well in many situations, and is based on 3 concepts fortuitously working together:
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Efficiencies: Break your business down in processes and see which ones are taking the most time to create, complete or use. This might include – invoices, proposals, customer email response, sales reporting, market research, document updating, service manuals. Pick one and explore. Here are some tools to consider - depending on what the area...
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But then came the curveball. Our club was invited to a 3K open-water swim in the Ottawa River. That’s three kilometres of cold, unpredictable water. No black lines at the bottom, no walls to push off. I’ve never done anything like it. Naturally, I said yes. Why? Because every year, I try to commit to one big, scary
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not 1605 As has been the case throughout history, whenever times get interesting - there is opportunity as well as threat; we need to be on the lookout for those opportunities so we can seize them, and we need to be prepared to mitigate any threats. Strategy is an ongoing process of achieving your goals using resources available to you while...
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November the 5th has always had a special meaning for me, and I thought it fitting to write about it in this particular Tuesday Tune-up. On one particular 5th of November, a group of would be insurrectionists plotted to blow up government and install a new monarch. They came very close to succeeding. Guy Fawkes was their explosives person and,...
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Hwæt! We Gar-Dena in gear-dagum, þeod-cyninga, þrym gefrunon, hu ða æþelingas ellen fremedon! We all remember inspirational teachers - those that in some way reached deeper into our minds and sparked wonder, creativity, imagination, and fun. For me, one such teacher - from my UK equivalent of Grade 3 - would tell us a classic story of adventure...
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Here we explore in greater detail the fundamentals of Business Culture, Sustainability (ESG/PPP), and Strategic Marketing.
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We both host and participate as guests in podcasts and webinars. Watch the latest ones right here.
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