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Graham Birkenhead

PartnerOrganizational Expert

Graham is the people, process, organization, and culture expert. He started his career as a military engineer where he developed expertise in the leadership of change, and organizational knowledge and culture.

He brings an eclectic mix of management and consultancy skills built up over 30 years of field experience. He uses these skills to support and coach clients in the implementation of the changes required for growth.

Graham provides a unique lean perspective to business problems. He sees things that most miss and excels at finding the root cause of any issue and developing creative solutions and processes that build on the underlying strengths of the organization. His keen understanding of people is evident as he applies lean methodology to improve process efficiency. He will help you transform the way you work, and the way your work together.

Graham hails from the UK where he gained Master’s Degrees in IT from the University of Glasgow and Engineering Business Management from the University of Warwick. During his career, he has lectured at master’s level and taught underwater using hand signals.

Graham is an Area Commissioner for Scouts Canada – helping to develop the leaders of tomorrow.

A Passion For Excellence

Andrew Penny

Revenue and Growth

Andrew, our founder, leads market strategy and business development. He draws on his wide vertical market experience to help you determine where to play and how to win.

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Graham Birkenhead

Sustainable Business

Combining expertise in People and Culture, Process and Organisation, and Business and Strategy, he'll help you achieve your goal of sustainability by balancing Planet, People and Prosperity.

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Jelena Franco

Europe

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Jelena is our European business guru. She brings expertise in food products, packaged goods and market communications and speaks 5 languages.

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Santiago Duje

Latin America

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Santiago hails from Argentina and is our Latin American expert. He has built sales and distribution networks in South and North America and around the world.

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Sanitago Duje

Montréal OfficeLatin American Expert

Mid-market clients trust Santiago to win customers in new markets profitably and sustainably. His success is built on his ability to listen carefully and intently to clients’ needs and wants. He is extremely competitive and is focussed on your success.

Santiago is an international business development executive with deep experience in rail, telecommunication, information technology and a variety of other sectors. He leverages his technical background and broad international business development experience to ensure your company can compete effectively. His close attention to details ensures that nothing is overlooked. He has an eye for identifying unique opportunities to enter new markets. Santiago designs the future then creates the critical path and well-defined goals to help you effectively execute and achieve the objectives.

Santiago has held technical and management roles with Applied Research Electronics Labs at the National University of Cordoba (developed electronics equipment for agribusiness and electro-medicine); Telecom Personal (Implemented the first cellular services in Argentina with TDMA technology); Celvicio.com (created one of the first ecommerce retailers in Argentina in 1999); Movicom (Launched the first GPRS wireless-network in Argentina and residential phone system using wireless technology); Queens University of Belfast, UK (simulated the Wells Turbine performance in C language); Microcell (developed the wireless network in Vancouver for Fido); Alstom Transport (Led commercial proposals around the world); IEC Holden (was responsible for the corporate revenue generation, 4 plants with 500+ employees in Canada, USA, Mexico, and South Africa).

He is an active investor in Real Estate and Green-Tech Start-ups. He has been PMP certified since 2010 by PMI. He holds a BASc Electrical and Electronics Engineering degree from the University of Cordoba and an MBA degree from the CEMA University. He is fluent in English, French, Spanish and has a good comprehension of Portuguese.He enjoys building long-lasting relationships. His passion and motivation are based on his mantra;

Have integrity, build trust, find a way, not an excuse, and have fun!

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