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We have a solid reputation in our home province of New Brunswick - and with the success of our products and service, we wanted to expand into the other provinces, and also into the US.
We engaged Kingsford to help us develop a market expansion strategy - we wanted to move quickly, and they delivered.
They provided a very detailed analysis of the Atlantic Provinces and New England market - verifying some of what we believed, and also identifying new and different perspectives and considerations.
Ultimately, not only did they deliver a market strategy and detailed implementation plan, but they provided us with crucial direction on the internal organisational and leadership transitions we would need to make in order to achieve our aggressive growth goals. They provided us with an invaluable actionable plan, and we are now well on our way.
Working with the Kingsford team was a great pleasure - we met regularly, they kept us updated on progress and their latest thinking and encouraged our feedback. They were very collaborative and told us straight up what they thought. For the final part of the project, they guided us through the process of internalising their findings and recommendations - this was a crucial activity ensuring their work moved from a report and firmly into our heads.
We would thoroughly recommend Kingsford to anyone considering new products, new markets and wondering if and how to go about it.
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Kingsford has helped us develop our go-to-market strategy for our radically new residential power management solution.
They quantified market size and demand using primary and secondary research, crafted an effective position statement to focus our marketing efforts, created a pricing model for our licensing activity and developed a business plan to guide our growth.Kingsford has provided excellent support and advice on all aspects of our business strategy.
They give you great feedback and don’t pull any punches!
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The team at Kingsford was a pleasure to work with.
They approached our project with a genuine curiosity to learn about our business and were dedicated to delivering a valuable end-product that would allow our business to refine our commercialization strategy.
Through collaborative conversation we worked with their team to iterate on how the industry expertise and market research they'd found would be applied to our business model.
In the end, we were pleased with how they formulated the market research and look forward to applying it to our business strategy and planning moving forward.
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I truly appreciate the creativity and desire to help our company Empower2Transform Solutions, in so many facets.
Your team did an amazing job analyzing the market and pinpointing locations that we could target for the establishment of our company. And you did a wonderful job of consolidating so much data and showing us the opportunities that lay ahead of us.
I noticed the creativity as we brainstormed creative ideas of how we could implement our technology around the world. I also learned so much about how to creatively target areas. I appreciate you helping to put our concept into new words that better capture what we are creating.
You truly served us and acted as a part of our team. You will never know how much this time has helped launch us into the next phrase of growth and influence for good in the world. You are helping us to accomplish our vision of "Empowering everyone for good."
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Kingsford Consulting recognized our market challenges immediately and offered great advice throughout the entire project.
The Kingsford team presented us with good questions, suggestions and solutions to help navigate the many possible routes of the biochar marketplace. We are fortunate to have found Kingsford Consulting and look forward to a long relationship helping us with further marketing needs.
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We engaged Kingsford to help us gain a deeper understanding of the utility-scale solar generation market for our Zero Voltage Switching (ZVS) inverter product.
They developed a detailed overview of the North American market along with a forecast showing the huge demand for our product.
They were also able to provide important insights into the product features and capabilities that the market will require in the coming years.
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We engaged Kingsford Consulting to help us understand opportunities in the North American market and to assist us in developing the right strategy. Our team now has a solid understanding of the North American market and the dynamics that drive it. Kingsford's recommended strategy is innovative and will be highly effective.
I was extremely pleased with not only the assessments and recommendations they provided but also the quality of the interaction with our team. Their ability to work in Spanish, a solid understanding of how our country (Argentina) does business, and the culture we operate in resulted in a pleasant and effective engagement. I would strongly recommend them to any firm planning on expanding in North America.
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I have worked with the Kingsford Team over the last year as they helped me to develop our North American market entry strategy.
They brought out our strengths and developed a solid market position that is starting to pay off for us. In fact, they have connected me directly with potential clients (and even sat in on the first sales calls) that could increase our turn-over by at least 50%.
Andrew has profound expertise in what it takes to sell in North America, and Jelena understands the culture of European businesses very well. They are approachable, professional and effortless to work with. It almost felt like they were a part of my team. I strongly recommend them to any company that wants to expand in North America.
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Kingsford helped us to elaborate our processes, strengthen our internal communications and increase our forward thinking. We are a much more efficient machine. We are hitting the nail on the head year after year after year in a more precise manner.
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Kingsford’s approach to assisting clients with developing a clear line-of-sight to potential markets and end-use customers was professional and enjoyable. They very quickly developed a thorough understanding of our niche markets and technology applications in the hydrogen and zero-emission power space. Consequently, they were able to provide great breadth and depth in their research resulting in very reasoned insights and recommendations.
We have found that the deliverables from our project have provided valuable insights and pathways to developing pilot projects and relationships with customers of our zero-emission generator products. We look forward to working with Kingsford again as we continue to require further market insights.
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Kingsford were great to work with, they were always on time, always there to brainstorm. They went above and beyond to assist us in giving us a better understanding where we stand with our product, their weekly reports and final reports were to the point, they gave us the opportunity to see through to the end of the tunnel with a vision that I never saw, and they were always there for us even following the 40 hours of work. For many reasons my team and I will definitely work with Kingsford again.
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As one of the largest appliance manufacturers in South America, we have always wanted to expand into the North American market. We chose Kingsford Consulting to help us build a plan to get there. They exceeded our expectations in every way.
The work they did was extremely valuable for us and demonstrated that the opportunity was stronger than even we had forecast. Their insightful research and innovative market strategies showed increased revenues with higher margins.
The Kingsford team worked closely with us throughout the process which allowed us to gain additional skills and to ensure proper alignment with our corporate objectives. The teamwork was excellent - resulting in a very efficient and enjoyable process. Kingsford’s Santiago Duje efficiently guided the process from A to Z and, importantly for us, ensured that all presentations were conducted in Spanish – including to our Board of Directors.
I would highly recommend Kingsford to any CEO who is serious about expanding in the North American market.
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We worked with Kingsford to interview a series of our clients to understand how our QuickFacts insurance broker software fits into their daily routines and how it impacted their businesses.
Kingsford helped our clients to open-up and share their stories on how our software has become their secret weapon against daily and strategic challenges. They crafted a series of excellent web-ready client testimonials and even included a series of video sound bites extracted from the interviews.
Kingsford’s in-depth client interviews resulted in fantastic feedback that we will be able to build on as we expand our business across the country. Thank you Kingsford for this invaluable support!
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Our startup team had the privilege of working with Kingsford on a key issue related to feasibility and market potential.
Andrew’s insights and ideas helped tremendously. Andrew was very generous with his time and even leveraged his personal connections to advance the project.
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I really enjoyed your professional approach and insight. Our meetings were productive and the information you provided was very substantial. I will be using this to plan our strategy for the next 12-15 months. I would strongly recommend you to other companies. You gave me some excellent ideas and angles of approach that I had not considered yet. Thanks!
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