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Strategy

Leadership & Management

E, S & G - Separate but Inseparable

Graham Birkenhead, July 11 2023

Environment / Planet, Social / People, and Governance / Prosperity can be, and often are, considered separately: Each of these is in itself a massive area; it's no wonder that we try to break it down into manageable chunks. But these 3 elements are actually inseparable. They form 3 key components of an ecological 'complex system'; achieving and...

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Leadership & Management

What can ESG do for me?

Graham Birkenhead, July 4 2023

As part of today’s rapidly evolving business landscape, embracing Environmental, Social, and Governance (ESG) principles is becoming an increasingly central part of any business’ strategy and daily actions. Beyond the traditional focus on profit, a shift is occurring both within the business community itself and society in general, which urges...

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Market Strategy

New Products to New Markets

Andrew Penny, May 23 2023

We’ve helped hundreds of companies take new products into new markets and when I say new products, I don’t mean a slightly better ‘me too’ product, but ones that completely change the way things have been done up till then. This includes tomato bio-char, de-pyrolysis of used tires, smart home grids, GPS farming, and many

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Market Strategy

How to Win the World Cup of Business

Andrew Penny, January 24 2023

When I hear the expression “Best in World” I typically think of sports – F1, Olympics, Football and so on. The recent World Cup in which Lionel Messi scored two goals to lead Argentina to victory is a shining example of being “Best in World’! The road to victory is long. Argentina had to be one of the 32 qualifiers from amongst 3,900 FIFA...

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Market Strategy

Being “Best in World”

Andrew Penny, January 17 2023

It is difficult to understand how much the world of business has changed in the last 4 or 5 years. We have seen an earth-shaking amount of technological change, the adoption of which has been accelerated by fundamental changes in the way we work and communicate with each other. We now live in a world where distance is irrelevant, knowledge is...

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Leadership & Management

Of Mice and Elephants

Graham Birkenhead, August 16 2022

I have worked with senior managers and executive teams who wouldn't recognise strategy if it bit them on the proverbial; conversely, I have worked with great strategic thinkers in the most unexpected places with much less responsibility.  The ability to think strategically has nothing to do with your role or seniority, although one hopes that execu...

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Leadership & Management

Strategy is a Verb

Graham Birkenhead, August 9 2022

We often have a strategy for this and a strategy for that - and we have strategic plans etc. Having quantized approaches to achieving goals can work well, especially when you know where you are and you well understand the nature of the system around you.  However, when we are running businesses, with bigger, fuzzier and further out goals and much m...

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Market Strategy

The World is Going to VUCA

Graham Birkenhead, August 2 2022

Anyone remember VUCA?  It’s an acronym that stands for Volatility, Uncertainty, Complexity and Ambiguity. I’ve used VUCA as a strategic planning tool when trying to understand what was going on around me and so increase the chances of coming to an optimal course of action. As a concept, it was first described by the leadership guru Warren Bennis in...

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Channels

How I Think about Sales Channels

Andrew Penny, July 5 2022

Most people think outward from themselves through their sales channels on then on out to their end users. That approach is wrong. It leads to a channel centric sales approach. Instead think about the ideal customer for each product or service you are selling and then think about the best way to connect with them. The channel is in fact a bridge bet...

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Market Strategy

Classic Cars - Best in Class

Andrew Penny, June 28 2022

I spent most of last week with about 500 people at the North American MGB convention. Between us, there were about 250 cars - most of which were made before 1980. People came from all over the continent in a spirit of friendship and friendly competition. The highlight of the show was Wednesday’s “Car Show”.

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