• SERVICES
  • ABOUT US
  • PROJECTS
  • PEOPLE
  • RESOURCES
  • CONTACT

Strategy

Leadership & Management

Interesting Times

Graham Birkenhead, November 12 2024

not 1605 As has been the case throughout history, whenever times get interesting - there is opportunity as well as threat; we need to be on the lookout for those opportunities so we can seize them, and we need to be prepared to mitigate any threats. Strategy is an ongoing process of achieving your goals using resources available to you while...

Read More
Market Strategy

“It’s an ill wind that blows no one any good”

Andrew Penny, October 22 2024

Henry VI , Part 3 While working with clients we often use a mnemonic called P-E-S-T-L-E; Political, Economic, Social, Technological, Legal, and Environmental. The idea is to look at these areas through the lens of your company to see where the threats and opportunities may lie. Typically, this is done as part of strategy development sessions....

Read More
Leadership & Management

To Shift or not to Shift

Graham Birkenhead, October 15 2024

Mental models are rather ingenious - they form as a result of us being exposed to new or different situations as we progress through life (aka learning); very many are formed during our formative years and are influenced by things such as culture, faith, or whatever is going on in the world around us at the time.  We use what we already know...

Read More
Leadership & Management

Are you part of the 1% ?

Graham Birkenhead, October 1 2024

It is often cited that 90% of businesses don't have any form of strategic plan, and 90% of those that do, don't actually follow it.  That means that only one percent of businesses actually have some sort of strategic plan that guides the business.  While these figures may be open to some debate, the general principle behind this is widely...

Read More
Market Strategy

Sell Me This Cup

Andrew Penny, September 3 2024

There is a Fear of Missing Out (FOMO) issue that pervades most companies, and they try to be attractive to as many buyers as possible. And when I say attractive, I am not referring to their product or service alone – I am including the whole package: product, price, packaging, brand, support and so

Read More
Market Strategy

Lessons from a Marketing Pioneer

Graham Birkenhead, July 9 2024

Fulford Place George Fulford was a pharmaceutical manufacturer who made his large fortune with "Dr. Williams’ Pink Pills for Pale People"; these were sold in over 80 countries around the world.  The 'pink pills' were actually, essentially, iron tablets.   And the 'pale people' were those suffering from anaemia of which there were many resulting...

Read More
Leadership & Management

The Peril of Weak Values

Graham Birkenhead, April 30 2024

And conversely, the power of strong, lived values A company's values are becoming an increasingly important part of a market's buying decision making - and that market is made of up thousands or millions of individual people. And, in a world where people are losing trust in governments and other traditional guiding institutions (Edelman Trust...

Read More
Leadership & Management

Thriving in a time of Complexity

Graham Birkenhead, March 19 2024

In today's rapidly evolving business landscape, complexity seems to be a persistent constant. As business owners and CEOs, the challenge is not just to navigate this complexity but to thrive within it. We humans have been running businesses for a long time (several thousand years), so you'd think we would have a good handle on how to do that....

Read More
Leadership & Management

The Edge of Chaos

Graham Birkenhead, January 16 2024

You don't build a business – you build people – and then people build the business. Zig Ziglar I was recently running a workshop for a client to address the way they worked (their processes and organisational structures) and they way they worked together (communications and culture). During the energised conversation, I was reminded once again...

Read More
Leadership & Management

Kick Start 2024: Wisdom from the St. James Computer Dating Society

Andrew Penny, January 9 2024

Way back in the swinging '60s, Jane Ball pioneered the first digital dating enterprise in London, England. Her secret sauce? Unconventionally successful. Instead of probing about desires, she asked what people decidedly ‘did not want’. It turns out that individuals had a foggy view of their wants, but a crystal-clear vision of what they did not...

Read More
Next