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Strategy

Leadership & Management

Yesterday's Logic

Graham Birkenhead, January 14 2025

5 Common Practices you should definitely move on from Peter Drucker said: “The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic”. Well, we are in a time of turbulence - as per normal - although this quote feels particularly poignant just now. We see so many companies trying to operate today with...

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Leadership & Management

How 2025 will be the same as any – and all – other years

The Kingsford Team, January 7 2025

If your inbox is anything like ours, you will already be experiencing the annual deluge of trend predictions and forecasts for 2025 - all very interesting, but it can feel a bit like reading your horoscope.  Sure, things are always changing — the economy shifts, technology evolves, new buzzwords emerge — but you can’t grow a business based on...

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Leadership & Management

Another Year Over

The Kingsford Team, December 17 2024

We are fast approaching the end of the year, and this will be our final Tuesday Tune-up for 2024.  And what a year it's been.  And as we take a quick look at 2024, this is an indication of the world of challenge and more importantly, opportunity that awaits us for 2025. Over the last year we’ve

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Leadership & Management

Interesting Times

Graham Birkenhead, November 12 2024

not 1605 As has been the case throughout history, whenever times get interesting - there is opportunity as well as threat; we need to be on the lookout for those opportunities so we can seize them, and we need to be prepared to mitigate any threats. Strategy is an ongoing process of achieving your goals using resources available to you while...

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Market Strategy

“It’s an ill wind that blows no one any good”

Andrew Penny, October 22 2024

Henry VI , Part 3 While working with clients we often use a mnemonic called P-E-S-T-L-E; Political, Economic, Social, Technological, Legal, and Environmental. The idea is to look at these areas through the lens of your company to see where the threats and opportunities may lie. Typically, this is done as part of strategy development sessions....

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Leadership & Management

To Shift or not to Shift

Graham Birkenhead, October 15 2024

Mental models are rather ingenious - they form as a result of us being exposed to new or different situations as we progress through life (aka learning); very many are formed during our formative years and are influenced by things such as culture, faith, or whatever is going on in the world around us at the time.  We use what we already know...

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Leadership & Management

Are you part of the 1% ?

Graham Birkenhead, October 1 2024

It is often cited that 90% of businesses don't have any form of strategic plan, and 90% of those that do, don't actually follow it.  That means that only one percent of businesses actually have some sort of strategic plan that guides the business.  While these figures may be open to some debate, the general principle behind this is widely...

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Market Strategy

Sell Me This Cup

Andrew Penny, September 3 2024

There is a Fear of Missing Out (FOMO) issue that pervades most companies, and they try to be attractive to as many buyers as possible. And when I say attractive, I am not referring to their product or service alone – I am including the whole package: product, price, packaging, brand, support and so

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Market Strategy

Lessons from a Marketing Pioneer

Graham Birkenhead, July 9 2024

Fulford Place George Fulford was a pharmaceutical manufacturer who made his large fortune with "Dr. Williams’ Pink Pills for Pale People"; these were sold in over 80 countries around the world.  The 'pink pills' were actually, essentially, iron tablets.   And the 'pale people' were those suffering from anaemia of which there were many resulting...

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Leadership & Management

The Peril of Weak Values

Graham Birkenhead, April 30 2024

And conversely, the power of strong, lived values A company's values are becoming an increasingly important part of a market's buying decision making - and that market is made of up thousands or millions of individual people. And, in a world where people are losing trust in governments and other traditional guiding institutions (Edelman Trust...

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