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Process

Market Strategy

All Models are Wrong, but Some are Useful

Graham Birkenhead, August 13 2024

In my ongoing quest to explore coffee shops, I recently came across another of note in one of the small towns near me.  From the street, it wasn't too obvious, and on closer inspection, it had an eclectic mix of tables and chairs, curious décor, and other bits of furniture placed around the edges of the room - and so looked interesting.  It was...

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Lean & Agile

There was an old woman who swallowed a fly

Graham Birkenhead, July 30 2024

As I listened to this story, I was reminded of the children's nonsense song about the old woman who swallowed a fly - she then successively swallowed a spider, a bird, a cat, a dog, a goat, a cow and finally a horse, each to catch the previous one and solve the problems created by the previous creature - and then she died - of course!  It's easy...

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Lean & Agile

Not all Squeaky Wheels can be heard

Graham Birkenhead, July 16 2024

When we find ourselves operating in the 'here and now', a place to which our human nature causes us to gravitate especially when things get busy, we can end up in an ongoing reactive mode and a cycle where we are constantly putting out fires rather than preventing them. By responding to the immediate obvious issue, we don't see the bigger issue...

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Customer Sales

Two Essential Sales Acceleration Tools

Andrew Penny, May 21 2024

read last week’s Tuesday Tune Up Below, I’ll share 2 things to do today. The main drivers for the 750 number are:

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Customer Sales

The Real Numbers Behind B2B Sales Success

Andrew Penny, May 14 2024

Interactions Total interactions                                       250 So, if you start with 159 leads, you’ll end up with 1 closed deal. And along the way to that single deal, you will have 250 interactions with those 159 firms. PLUS

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Leadership & Management

The Edge of Chaos

Graham Birkenhead, January 16 2024

You don't build a business – you build people – and then people build the business. Zig Ziglar I was recently running a workshop for a client to address the way they worked (their processes and organisational structures) and they way they worked together (communications and culture). During the energised conversation, I was reminded once again...

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Leadership & Management

How do I have an environmental impact? Let me count the ways

Graham Birkenhead, July 18 2023

Most businesses do not have ESG reporting requirements; but there is increasing societal expectation that businesses will do the ‘right thing’.  Considering the environmental aspect of ESG, as the impact of climate change becomes more felt and real to larger proportions of the population (rather than abstract and something people elsewhere...

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Leadership & Management

Ready for the 4-day Week?

Graham Birkenhead, February 28 2023

The UK has recently carried out a trial-based study into the practicalities and impacts of a 4-day week - and the results are just in. The idea of a 4-day week has been around for quite a long time - with much anecdotal evidence suggesting that there could be considerable benefit.   This latest trial involved over 70 companies of all sorts and...

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Communication

How are you going to react to this?

Graham Birkenhead, October 14 2021

It's amazing how often I see people in leadership positions doing one when the other would have been more appropriate.  These 2 words are often used interchangeably, and you could say that to use one word rather than the other is a matter of semantics.   But, for the moment, let's just entertain the notion that they are quite different and being ab...

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Market Strategy

Beyond The Bubble

Graham Birkenhead, September 30 2021

While many people are trying to 'get back to normal', I think many of us have realized that for a whole range of aspects of our existence - whether at home or in business - we are looking at a new or different normal - and exactly what that looks like, is still being defined. Times of uncertainty always provide great opportunity for those willing...

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