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Market

Market Strategy

Live from Denmark, it's...

Jelena Franco, November 10 2020

I am based in Denmark, and, like most of you, almost all of my meetings are on-line. We have had to become TV actors in a very short period of time without the benefit of scriptwriters, makeup artists, camera operators, boom operators, sound engineers, producers, or directors. It’ll be a while till Covid is over, and even then, the virtual meeting...

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Market Strategy

A Word on Trust post COVID19

Jelena Franco, October 20 2020

Trust is the connective tissue that binds together everything that we do: our relationships, our actions, our expectations of others. We expect businesses to deliver on their promises and behave responsibly. We expect that we can move around our communities safely, depend upon our relationships, and rely on certain truths.The COVID-19 pandemic has...

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Market Strategy

Digital Marketing is a Waste of Time and Money

Andrew Penny, August 20 2020

Every day I get at least five inbounds via LinkedIn or email. People from all over the world are telling that they will; “Fill my sales pipeline”, “Generate high-quality business leads”, outsource my inside sales to grow my pipeline, and so on. Sounds enticing but, trust me, it’s all useless.

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Market Strategy

Post-Pandemic Sales.Do we pick up where we left off?

Andrew Penny, May 26 2020

Ah yes. Sales. That fine art of connecting buyers with products and services that satisfy their needs, wants and, possibly, their desires. Post-pandemic, do we just pick up where we left off? Of course not. But what is different and what do we do? Face-to-face retail sales are shifting increasingly to convenience (I want my tomatoes, my drill bit,...

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Market Strategy

Emerging Mullets and Grey Roots

Andrew Penny, April 28 2020

A friend in Florida, Tim Parkin, runs a consulting business advising marketing departments on how best to increase their productivity. He is steadily growing his business – despite the work from home advisories and lockdowns (hey, isn't that a prison term?) He of course is leveraging social media to create new awareness and new contacts. He wants...

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Market Strategy

14 Days from Now

Andrew Penny, March 17 2020

14 days is how long people are being asked to self-isolate. It will, of course, take much longer to solve the Covid-19 pandemic but my challenge to you is "what are YOU, as a business leader, going to do about it?" As business leaders in times of turmoil we have an obligation to take decisive action. We must do this when historical data is useless...

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Market Strategy

Best Product or Service in the World

Andrew Penny, March 10 2020

In our last blog we introduced the concept of being Best In World. We noted that too many firms, that were moderately good at a wide range of things, are going out of business. They are being destroyed by global competitors who have a laser focus on small slices of their business and then cut away at their clients and their revenues.

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Market Strategy

X as a Service

Andrew Penny, February 25 2020

One of our clients manufactures heavy-duty material handling equipment and sells it to the extraction industry around the world. The system is controlled by a central brain that ensures that all the moving parts function in harmony. Their solution is quite novel and well protected by patents but having a patent and being able to enforce it, especi...

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Channels

Money for Nothing - But Not for Free

Andrew Penny, February 18 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Money for Nothing – But Not for Free' Podcast. For more than 40 years I’ve paid a retainer fee to my life insurance company – and I’ve yet to make a claim! I retain an unused membership with the CAA who will rush to my rescue if my 1967 MGB expire...

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Market Strategy

Attracting Super Value Clients

Andrew Penny, February 11 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Attracting Super Value Clients' podcast. Before we switched to an Apple Mac platform, every year or so my PC would just quit. I’d downloaded something that didn’t play well with all the other Apps or sometimes what the service bureau referred to...

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