Every day I get at least five inbounds via LinkedIn or email. People from all over the world are telling that they will; “Fill my sales pipeline”, “Generate high-quality business leads”, outsource my inside sales to grow my pipeline, and so on. Sounds enticing but, trust me, it’s all useless.
Read MoreAh yes. Sales. That fine art of connecting buyers with products and services that satisfy their needs, wants and, possibly, their desires. Post-pandemic, do we just pick up where we left off? Of course not. But what is different and what do we do? Face-to-face retail sales are shifting increasingly to convenience (I want my tomatoes, my drill bit,...
Read MoreA friend in Florida, Tim Parkin, runs a consulting business advising marketing departments on how best to increase their productivity. He is steadily growing his business – despite the work from home advisories and lockdowns (hey, isn't that a prison term?) He of course is leveraging social media to create new awareness and new contacts. He wants...
Read More14 days is how long people are being asked to self-isolate. It will, of course, take much longer to solve the Covid-19 pandemic but my challenge to you is "what are YOU, as a business leader, going to do about it?" As business leaders in times of turmoil we have an obligation to take decisive action. We must do this when historical data is useless...
Read MoreIn our last blog we introduced the concept of being Best In World. We noted that too many firms, that were moderately good at a wide range of things, are going out of business. They are being destroyed by global competitors who have a laser focus on small slices of their business and then cut away at their clients and their revenues.
Read MoreOne of our clients manufactures heavy-duty material handling equipment and sells it to the extraction industry around the world. The system is controlled by a central brain that ensures that all the moving parts function in harmony. Their solution is quite novel and well protected by patents but having a patent and being able to enforce it, especi...
Read MoreSubscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Money for Nothing – But Not for Free' Podcast. For more than 40 years I’ve paid a retainer fee to my life insurance company – and I’ve yet to make a claim! I retain an unused membership with the CAA who will rush to my rescue if my 1967 MGB expire...
Read MoreSubscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Attracting Super Value Clients' podcast. Before we switched to an Apple Mac platform, every year or so my PC would just quit. I’d downloaded something that didn’t play well with all the other Apps or sometimes what the service bureau referred to...
Read MoreSubscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Cleaning up with Arm and Hammer and Armand Hammer' episode. For its first 80 years Austin Church and John Dwight’s Arm and Hammer bicarbonate of soda was promoted as an essential item for bakers. In 1860 they even published their mini-cookbooks "V...
Read MoreClick to listen to Hot Towels & New Markets podcast. There is nothing quite like wrapping yourself in a nice warm towel after stepping out of a long hot shower. It feels so good that I am surprised that towel warmers are not a standard fixture in bathrooms everywhere. They are, in fact, a rather scarce niche product. You might think that this subse...
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