We are fast approaching the end of the year, and this will be our final Tuesday Tune-up for 2024. And what a year it's been. And as we take a quick look at 2024, this is an indication of the world of challenge and more importantly, opportunity that awaits us for 2025. Over the last year we’ve
Read Morenot 1605 As has been the case throughout history, whenever times get interesting - there is opportunity as well as threat; we need to be on the lookout for those opportunities so we can seize them, and we need to be prepared to mitigate any threats. Strategy is an ongoing process of achieving your goals using resources available to you while...
Read MoreThere is a Fear of Missing Out (FOMO) issue that pervades most companies, and they try to be attractive to as many buyers as possible. And when I say attractive, I am not referring to their product or service alone – I am including the whole package: product, price, packaging, brand, support and so
Read MoreFulford Place George Fulford was a pharmaceutical manufacturer who made his large fortune with "Dr. Williams’ Pink Pills for Pale People"; these were sold in over 80 countries around the world. The 'pink pills' were actually, essentially, iron tablets. And the 'pale people' were those suffering from anaemia of which there were many resulting...
Read MoreToronto’s Collision conference boasted 1,834 exhibitors and 37,832 attendees from 117 countries. Collision is mainly a forum for start-ups and small companies to test their ideas, attract financing, and gain traction. Unfortunately, most of them will fail. And why they fail is a lesson for all of
Read MoreLet me explain.
Read MoreTake the image above for example. It looks like a collection of hammers but, in fact, each hammer is different and has a unique purpose: hammers for masons, hammers for welders, hammers for carpenters, joiners, framers, prospectors, and so on. If you were in the ‘hammer’ business, I would challenge you to determine which of these segments you...
Read MorePersonalization and Matching. Dating apps use algorithms to match potential partners based on interests, behaviours, likes and dislikes* (see the last newsletter for more of these dislikes). B2B marketing can leverage market research to determine the same sorts of criteria and create the best possible match between buyer and seller....
Read MoreDepending on who you ask, Market Research can mean focus groups, data analysis, demographic studies, customer surveys and any number of things. But no matter how it’s defined, it typically looks at a group of potential buyers and tries determine if they could be convinced to buy your product or
Read MoreAre you: We have all heard the term Market Research and most often associate it with one of those bloated, generic reports that are tirelessly marketed on line. I will admit that even we succumb, occasionally, to their lure – only to be disappointed by the lack of applicability to the specific subject of interest. No matter what industry you...
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