Depending on who you ask, Market Research can mean focus groups, data analysis, demographic studies, customer surveys and any number of things. But no matter how it’s defined, it typically looks at a group of potential buyers and tries determine if they could be convinced to buy your product or
Read MoreUnless you've been living under a rock, you've probably noticed that AI, Large Language Models, and ChatGPT are the talk of the town. I've been to a number of conventions, seminars, and conferences over the last month, and almost every session, every conversation, every panel includes some reference to
Read MoreSome companies soar to greatness while others plod along, slow and steady; steady that is until the world shifts and they become obsolete… Consider the lobster. The lobster has a tough exoskeleton that protects it from predators. It lets it live a relatively safe and steady life. However, that safety comes with a big downside - it can't grow. As...
Read MoreOn my out drive to Victoria, BC and back I realized that I had a problem with my tachometer. The tachometer tells you how many times the engine rotates each minute (RPM). It’s important to keep an eye on it so that you neither make the engine go too slow - you risk straining the engine, or too fast - you risk having bits fly off it. Neither are...
Read MoreThere are hundreds, if not thousands, of great technologies that could have gone on to improve our world but were never able to get that magical ‘product – market’ fit…. that moment when you discover the ideal match between a product and its intended market, resulting in satisfied customers and spontaneous word of mouth
Read MoreAlmost 30 years ago Forrest Gump summed up working at Kingsford this way, “My mom always said life was like a box of chocolates. You never know what you're gonna get.” And so here, in Jeopardy style, is a sampler of what we learned this year… 1. 2,000 - How many padded rooms are built each year in the United
Read MoreI taught skiing, part time, for over 40 years. And during that time, I learned so much about skiing, teaching, and people. I also learned a great deal about staying warm; standing around for hours on end in windy -25C weather coaching downhill racers is not for the faint of
Read MoreOn this Tuesday we are reminded of an old song by Sting. He crafted the song ‘Russians’ at the height of the cold war in 1985 - four years before the Soviet Union collapsed under the autocratic weight of corruption and mismanagement. A recurring lyric in that song is “Believe me when I say to you, I hope the Russians love their children too”. It wa...
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