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Graham Birkenhead

Communication

What's a little Greenwashing between friends?

Graham Birkenhead, July 25 2023

Greenwashing is the environmental evolution of whitewashing. Its outcome or impact is potentially devastating - in our ESG/PPP ecological balance consideration, the balance is way off as it emphasises a company's profitability (probably shorter term) at the expense of the environment and the trust of

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Leadership & Management

How do I have an environmental impact? Let me count the ways

Graham Birkenhead, July 18 2023

Most businesses do not have ESG reporting requirements; but there is increasing societal expectation that businesses will do the ‘right thing’.  Considering the environmental aspect of ESG, as the impact of climate change becomes more felt and real to larger proportions of the population (rather than abstract and something people elsewhere...

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Leadership & Management

E, S & G - Separate but Inseparable

Graham Birkenhead, July 11 2023

Environment / Planet, Social / People, and Governance / Prosperity can be, and often are, considered separately: Each of these is in itself a massive area; it's no wonder that we try to break it down into manageable chunks. But these 3 elements are actually inseparable. They form 3 key components of an ecological 'complex system'; achieving and...

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Leadership & Management

What can ESG do for me?

Graham Birkenhead, July 4 2023

As part of today’s rapidly evolving business landscape, embracing Environmental, Social, and Governance (ESG) principles is becoming an increasingly central part of any business’ strategy and daily actions. Beyond the traditional focus on profit, a shift is occurring both within the business community itself and society in general, which urges...

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Leadership & Management

To Promote or Hire - that is the question!

Graham Birkenhead, April 11 2023

There are good reasons why you should do both, and actually, for a fast-growing company, you should try to do both. There are advantages to each option, but there are also reasons why you should take care. Let’s go back to first principles and consider what we are really trying to achieve. In an earlier blog, I said that people are not your most...

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Leadership & Management

Ready for the 4-day Week?

Graham Birkenhead, February 28 2023

The UK has recently carried out a trial-based study into the practicalities and impacts of a 4-day week - and the results are just in. The idea of a 4-day week has been around for quite a long time - with much anecdotal evidence suggesting that there could be considerable benefit.   This latest trial involved over 70 companies of all sorts and...

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Leadership & Management

How About Them There Apples

Graham Birkenhead, January 31 2023

Our client was experiencing significant turnover amongst the new hires they needed to expand their production. They told us, ‘No one wants to work anymore’. Digging deeper it became evident that a small number of senior employees had created an environment that worked well for them but made it difficult for any new-comers to fit in. And worse, it...

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Leadership & Management

Why is a Stuffed Turkey like a Garden Gnome?

Graham Birkenhead, December 13 2022

Come with me on a creative ramble and  let's explore .... One of the topics within my Strategic Thinking workshops is The Box.  Yes, the very box that everyone advises everyone else to think outside of - without explaining exactly what that means or how to go about it. We explore the idea that the box is actually your survival map of the world as...

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Leadership & Management

Your People are NOT your most important asset

Graham Birkenhead, November 29 2022

"WHAT??”, you say.  “Are you serious???    Haven’t you heard the mantra that we all recite to ourselves, and each other, and liberally douse our corporate communications with????  ….. of course people are our most valuable asset!!!!" Sounds like you are a little surprised to hear me say that people are NOT your most important asset especially as...

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Leadership & Management

R.E.S.P.E.C.T

Graham Birkenhead, November 15 2022

Zig Zigler said, "You don't build companies, you build your people, and your people build the company". Last week, when exploring where to start when you want to bring improvements to your culture, I said that by a VERY significant margin, the most important element in a positive culture is RESPECT. And I asked if your staff feel respected?There...

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