Graham Birkenhead

Leadership & Management

To Shift or not to Shift

Graham Birkenhead, October 15 2024

Mental models are rather ingenious - they form as a result of us being exposed to new or different situations as we progress through life (aka learning); very many are formed during our formative years and are influenced by things such as culture, faith, or whatever is going on in the world around us at the time.  We use what we already know...

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Leadership & Management

Are you part of the 1% ?

Graham Birkenhead, October 1 2024

It is often cited that 90% of businesses don't have any form of strategic plan, and 90% of those that do, don't actually follow it.  That means that only one percent of businesses actually have some sort of strategic plan that guides the business.  While these figures may be open to some debate, the general principle behind this is widely...

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Leadership & Management

Looking for Inspiration?  Look Somewhere Else!

Graham Birkenhead, August 27 2024

But what if the issue isn’t just what’s in, or not in your head, but where your head happens to be? Sometimes, the best way to kickstart creativity isn’t to push harder, but to step away and change your surroundings. There’s Psychology Behind ItWe’re all aware that our environment can affect our mood and how we feel; architects (some of them...

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Leadership & Management

Help!  I Need to Make a Decision

Graham Birkenhead, August 20 2024

I seem to be surrounded by people who have some big decisions to make - some about their lives, some about their business - some early in their careers - and some later.  To varying degrees, some of these people have a history of making hasty decisions that at times worked out well, and other times not - and some of these people struggle to make...

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Market Strategy

All Models are Wrong, but Some are Useful

Graham Birkenhead, August 13 2024

In my ongoing quest to explore coffee shops, I recently came across another of note in one of the small towns near me.  From the street, it wasn't too obvious, and on closer inspection, it had an eclectic mix of tables and chairs, curious décor, and other bits of furniture placed around the edges of the room - and so looked interesting.  It was...

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Lean & Agile

There was an old woman who swallowed a fly

Graham Birkenhead, July 30 2024

As I listened to this story, I was reminded of the children's nonsense song about the old woman who swallowed a fly - she then successively swallowed a spider, a bird, a cat, a dog, a goat, a cow and finally a horse, each to catch the previous one and solve the problems created by the previous creature - and then she died - of course!  It's easy...

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Lean & Agile

Not all Squeaky Wheels can be heard

Graham Birkenhead, July 16 2024

When we find ourselves operating in the 'here and now', a place to which our human nature causes us to gravitate especially when things get busy, we can end up in an ongoing reactive mode and a cycle where we are constantly putting out fires rather than preventing them. By responding to the immediate obvious issue, we don't see the bigger issue...

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Market Strategy

Lessons from a Marketing Pioneer

Graham Birkenhead, July 9 2024

Fulford Place George Fulford was a pharmaceutical manufacturer who made his large fortune with "Dr. Williams’ Pink Pills for Pale People"; these were sold in over 80 countries around the world.  The 'pink pills' were actually, essentially, iron tablets.   And the 'pale people' were those suffering from anaemia of which there were many resulting...

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Leadership & Management

The Elephant in the Echo Chamber

Graham Birkenhead, June 25 2024

Consider the story of the blind men and the elephant. Each man touches a different part of the elephant and describes it based on his limited experience. One feels the trunk and thinks it’s a snake, another touches the leg and believes it’s a tree, while another feels the side and describes it as a wall, the fourth holds its tail and thinks it's...

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Leadership & Management

The Peril of Weak Values

Graham Birkenhead, April 30 2024

And conversely, the power of strong, lived values A company's values are becoming an increasingly important part of a market's buying decision making - and that market is made of up thousands or millions of individual people. And, in a world where people are losing trust in governments and other traditional guiding institutions (Edelman Trust...

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