Culture

Market Strategy

A Little Bit of Canada in My Life!

Andrew Penny, July 1 2025

For those who celebrate it – Happy Canada Day!  Even if you are not fortunate enough to be a Canadian citizen, do feel free to celebrate the very fact of Canada. In many ways the world could use a bit more Canada just now. Here in Canada, we have muddled along quite well for the last 157 years managing to avoid too much controversy and minding...

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Leadership & Management

Yes, There is an 'I' in Team

Graham Birkenhead, June 24 2025

“There’s no I in team”  is one of those phrases that gets trotted out whenever someone needs to be reminded that it’s not all about them. It’s catchy. It sounds wise. It gets printed on posters, stitched into corporate training slides, and dropped into motivational speeches. I cringe every time I hear it ..... it seems to gloss over the vital...

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Leadership & Management

Four People and a Dog

Graham Birkenhead, June 10 2025

You may have heard the saying: “You are the average of the five people you spend the most time with”.  When I first heard that, it struck a chord - it still does - and has now been adopted by that little voice at the back of my mind that keeps reminding me to constantly meet and get to know new

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Leadership & Management

Curiosity Didn’t Kill the Cat

Graham Birkenhead, May 27 2025

We’ve all heard the saying “Curiosity killed the cat.” But where does that come from, and what was it really warning against? It turns out, the original saying, first recorded in the 16th century, was “Care killed the cat”, where “care” meant worry or sorrow. It wasn’t until the late 19th century that it evolved into a cautionary warning against...

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Leadership & Management

Please, not another post about Uncertainty!!

Graham Birkenhead, April 15 2025

I know, everyone is talking about uncertainty right now - again. And that’s understandable as there is plenty of it about: tariffs, shifting trade dynamics, economic turbulence, not to mention the various conflicts and environmental issues that have briefly moved out of the immediate media spotlight but haven't gone

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Leadership & Management

There's no Ghost in the Machine

Graham Birkenhead, March 25 2025

The phrase 'the Ghost in the Machine' has long fascinated me, and occasionally has me exploring philosophical rabbit holes as I try to make sense of it - and test it against real world situations. In short, the phrase ‘ghost in the machine’ was coined  by Gilbert Ryle - a British philosopher - in 1949. He was responding to the ideas of René...

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Communication

Marketing without Trust is Just Noise

Graham Birkenhead, March 11 2025

For as long as humans have been around, the ability to decide who to trust  - and who not to trust - has been a crucial part of our survival tool box.  Individually, we human beings are relatively weak creatures, but our strength comes from forming social groups, to work, problem solve, and live together.  And that requires communication and the...

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Leadership & Management

The Fine Art of Not Saying Nothing

Graham Birkenhead, February 18 2025

Feedback is a crucial element in engineering and science, ensuring that systems function optimally within known boundaries. Thermostats regulate temperature by adjusting heating output. Vehicle cruise control maintains speed but adapts to other traffic. Biological feedback loops—such as homeostasis and insulin regulation—help the body stay in...

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Leadership & Management

Yesterday's Logic

Graham Birkenhead, January 14 2025

5 Common Practices you should definitely move on from Peter Drucker said: “The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic”. Well, we are in a time of turbulence - as per normal - although this quote feels particularly poignant just now. We see so many companies trying to operate today with...

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Leadership & Management

Forewarned is Forearmed

Graham, December 3 2024

The most common model for managing risk is what's known as the Ostrich Approach.  This appears to work reasonably well in many situations, and is based on 3 concepts fortuitously working together:

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