Buyers are increasingly using AI to solve problems such as ‘How do I manage a sales funnel? How do I seal glass to aluminum? Where should I stay in Atlanta? They do this because they will get answers rather than a list of ‘sponsored’ web pages they could visit. And they typically get a prompt asking if they would like to know where they can buy...
Read MoreFor as long as humans have been around, the ability to decide who to trust - and who not to trust - has been a crucial part of our survival tool box. Individually, we human beings are relatively weak creatures, but our strength comes from forming social groups, to work, problem solve, and live together. And that requires communication and the...
Read MoreThere is absolutely no doubt that it won’t be Business as Usual for the next few years. And that could be a good thing! Why? As the late great Montrealer Leonard Cohn famously said: “Forget your perfect offering, There is a crack in everything,That's how the light gets in.”
Read MoreFeedback is a crucial element in engineering and science, ensuring that systems function optimally within known boundaries. Thermostats regulate temperature by adjusting heating output. Vehicle cruise control maintains speed but adapts to other traffic. Biological feedback loops—such as homeostasis and insulin regulation—help the body stay in...
Read MoreI spent a few days skiing at Mont Tremblant last week. The snow was perfect and the company excellent. One of our group is a solid intermediate skier and always trying to improve. Unfortunately for him, the other three of us are all experienced ski instructors and only too keen to offer advice. It seems that each of us had been quietly...
Read MoreThe simple reality is that 99% of the attendees are not, and never will be, buyers – no matter how hard you try. Desperately trying to lure them in with free pens, gimmicks videos, magic shows and so on is simply a waste of time, money and energy. The harder you try the less likely it is that anyone will
Read MoreThe most common model for managing risk is what's known as the Ostrich Approach. This appears to work reasonably well in many situations, and is based on 3 concepts fortuitously working together:
Read MoreEfficiencies: Break your business down in processes and see which ones are taking the most time to create, complete or use. This might include – invoices, proposals, customer email response, sales reporting, market research, document updating, service manuals. Pick one and explore. Here are some tools to consider - depending on what the area...
Read MoreToronto’s Collision conference boasted 1,834 exhibitors and 37,832 attendees from 117 countries. Collision is mainly a forum for start-ups and small companies to test their ideas, attract financing, and gain traction. Unfortunately, most of them will fail. And why they fail is a lesson for all of
Read MoreConsider the story of the blind men and the elephant. Each man touches a different part of the elephant and describes it based on his limited experience. One feels the trunk and thinks it’s a snake, another touches the leg and believes it’s a tree, while another feels the side and describes it as a wall, the fourth holds its tail and thinks it's...
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