The simple reality is that 99% of the attendees are not, and never will be, buyers – no matter how hard you try. Desperately trying to lure them in with free pens, gimmicks videos, magic shows and so on is simply a waste of time, money and energy. The harder you try the less likely it is that anyone will
Read MoreThe most common model for managing risk is what's known as the Ostrich Approach. This appears to work reasonably well in many situations, and is based on 3 concepts fortuitously working together:
Read MoreEfficiencies: Break your business down in processes and see which ones are taking the most time to create, complete or use. This might include – invoices, proposals, customer email response, sales reporting, market research, document updating, service manuals. Pick one and explore. Here are some tools to consider - depending on what the area...
Read MoreToronto’s Collision conference boasted 1,834 exhibitors and 37,832 attendees from 117 countries. Collision is mainly a forum for start-ups and small companies to test their ideas, attract financing, and gain traction. Unfortunately, most of them will fail. And why they fail is a lesson for all of
Read MoreConsider the story of the blind men and the elephant. Each man touches a different part of the elephant and describes it based on his limited experience. One feels the trunk and thinks it’s a snake, another touches the leg and believes it’s a tree, while another feels the side and describes it as a wall, the fourth holds its tail and thinks it's...
Read MoreAs I talk to business owners, I often enquire as to what is high on their list of headache inducing issues - and the 2 that are most commonly mentioned are money and people. And it's been like that for many, many years. The specific details may change, but those 2 categories
Read MoreMany of our early stage clients are involved in the clean tech sector. Clean and Green Tech can mean many things but essentially it includes all those companies that are working to clean up our planet. Some are carbon-centric firms that are transforming their products and their focus, some are launching new products in this sector and others are...
Read MoreMost movies are unique, except for the endless sequels. And so, when someone pitches a studio on a movie idea, they need to explain something that’s never been explained before. The simplest way to get the new idea across is by using a compelling metaphor. You start with something the studio boss already understands and build on that e.g....
Read MoreGreenwashing is the environmental evolution of whitewashing. Its outcome or impact is potentially devastating - in our ESG/PPP ecological balance consideration, the balance is way off as it emphasises a company's profitability (probably shorter term) at the expense of the environment and the trust of
Read MoreThe Chagres River feeds 2 billion gallons of fresh water each day into the 82km Panama Canal to move the immense cargo ships through the channel. The canal carries about 6% of the worlds trade. It’s forecast that a 6-foot drop in its water levels is likely by the end of July. This means that the vessels can only carry 60% of a full load and sail...
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