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Communication

Leadership & Management

What has Behavioural Economics ever done for us?

Graham Birkenhead, March 12 2024

As I talk to business owners, I often enquire as to what is high on their list of headache inducing issues - and the 2 that are most commonly mentioned are money and people. And it's been like that for many, many years. The specific details may change, but those 2 categories

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Leadership & Management

Clean-Green Tech Round Table

Andrew Penny, October 3 2023

Many of our early stage clients are involved in the clean tech sector. Clean and Green Tech can mean many things but essentially it includes all those companies that are working to clean up our planet. Some are carbon-centric firms that are transforming their products and their focus, some are launching new products in this sector and others are...

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Market Strategy

It’s like ‘When Harry Met Sally” but with Penguins

Andrew Penny, September 12 2023

Most movies are unique, except for the endless sequels. And so, when someone pitches a studio on a movie idea, they need to explain something that’s never been explained before. The simplest way to get the new idea across is by using a compelling metaphor. You start with something the studio boss already understands and build on that e.g....

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Communication

What's a little Greenwashing between friends?

Graham Birkenhead, July 25 2023

Greenwashing is the environmental evolution of whitewashing. Its outcome or impact is potentially devastating - in our ESG/PPP ecological balance consideration, the balance is way off as it emphasises a company's profitability (probably shorter term) at the expense of the environment and the trust of

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Leadership & Management

The Problem with Echo Chambers

Andrew Penny, June 20 2023

The Chagres River feeds 2 billion gallons of fresh water each day into the 82km Panama Canal to move the immense cargo ships through the channel. The canal carries about 6% of the worlds trade. It’s forecast that a 6-foot drop in its water levels is likely by the end of July. This means that the vessels can only carry 60% of a full load and sail...

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Communication

Beliefs

Andrew Penny, June 6 2023

A few weeks ago, I was at a live event where a series of executives explained their firms’ approaches to financing companies deploying sustainable technologies. Their intent was to generate interest in their services. One after the other they tried to differentiate themselves on their features, advantages, and benefits. As you might expect, after...

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Communication

Close One Eye

Andrew Penny, February 14 2023

Some years ago, I was cutting logs at my cottage, and it felt as if I had a wood chip in my right eye. I blinked and flushed and probed my eye. I looked in the mirror and couldn't see anything. So I went to see my eye doctor the next day and it turned out that I had a detached

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Leadership & Management

Why is a Stuffed Turkey like a Garden Gnome?

Graham Birkenhead, December 13 2022

Come with me on a creative ramble and  let's explore .... One of the topics within my Strategic Thinking workshops is The Box.  Yes, the very box that everyone advises everyone else to think outside of - without explaining exactly what that means or how to go about it. We explore the idea that the box is actually your survival map of the world as...

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Leadership & Management

Stay in touch with your Inner Elephant

Graham Birkenhead, September 20 2022

Those elephants just sneak into the room with you, hide in plain sight whilst tucked away in corners, and cause havoc with your company’s performance.  If only we could do something about that. Humans have an amazing ability to see and notice things that are different or changing, but we are generally less good at seeing things that don't change....

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Communication

Think twice before saying “Good job!”

Jelena Franco, June 22 2021

In my first job as a Key Account Manager in the Fast-Moving Consumer Goods industry, I was trying to sell a couple of pallets of Carpaccio to my client in Riga. The client kept ignoring my calls and I was starting to feel very frustrated. I had only been on the job for about a month and was starting to feel that I would never succeed at this. I cal...

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