OK, so you have determined that investing in a new market is the right way to move your company forward. And you have determined which is the best market segment to focus on. The next challenge is determining how you actually get into that market, in other words what is your market entry plan? Your market entry plan is going to be highly situationa...
Read MoreHi everyone Andrew here. Previous blogs have answered: What is D2C? Why would I use D2C?; Is D2C Profitable? How hard is D2C to set up? Can I use D2C if I also use a 3rd Party Channel?. This blog puts it all together. How do I decide what to sell through D2C? It just makes sense to launch with a world beating product rather than a ‘me too’ product....
Read MoreAs we continue to work with more and more manufacturers coming into North America, we are seeing a sharp increase in the number of companies that are exploring a Direct-to-Customer (D2C) model. The advantages of this are many, including: In the manufacturing segment, markups are typically 100% on the wholesale cost before it goes to retail. Innova...
Read More/kcl-goes-green/HeaderLogo-60x300-ID-e065fb7a-094d-4fc6-d8c1-f4f88e7523f5.png)