Standing out and capturing attention can be difficult, especially when you're introducing a new product in a market where there are dozens of similar offerings. How do you find the right buyers and how do they find you. The larger the number of buyers, the more competitors you’ll have to face. A great way to solve this problem is to use a Wedge...
Read MoreListening to a recent ‘Under the Influence’ podcast, I learned some fascinating things about Roger Nielson. Many of you know him as a coach with the NHL’s Ottawa Senators but before that he was breaking the rules in the OHA. And how! Well, actually, not really breaking the rules but playing the game in a way that was so radically different that...
Read MoreTime to drop the clutch There is a great deal of talk about the economy slowing down. So what? The North American economy is still worth about $28 trillion and Europe’s about $19 trillion. So even if it’s not accelerating, there are still, collectively, 47 trillion ways to make a buck. To go faster we must change gears, and that is just what...
Read MoreWatch the rain: https://www.youtube.com/watch?v=Ex4jjxn75os The UN said today that “the chance of evading the most severe impacts of burning fossil fuels is almost out of reach, scientists warn, unless radical changes are made—and immediately.” Wow. What are you doing about it? The phrase Planet, People, Profit has never been more
Read MoreWhile the Bridge Keeper in the movie The Holy Grail only asked ‘questions three’, I will ask you ‘questions eight’. Eight questions that as a business owner you can ask yourself, and the answers to which could help you cross the bridge to greater success. We talk a lot about being ‘Best in World’ - executing on the above is the path to get...
Read MoreYou may be a business-man or some high-degree thief, They may call you Doctor or they may call you Chief. But you’re going to have to serve somebody! Bob Dylan Dylan’s highly insightful words came to mind recently when I was discussing channel strategy with a client (give him a listen). They asked about who would be the best channel partner to...
Read MoreWhen I hear the expression “Best in World” I typically think of sports – F1, Olympics, Football and so on. The recent World Cup in which Lionel Messi scored two goals to lead Argentina to victory is a shining example of being “Best in World’! The road to victory is long. Argentina had to be one of the 32 qualifiers from amongst 3,900 FIFA...
Read MoreIt is difficult to understand how much the world of business has changed in the last 4 or 5 years. We have seen an earth-shaking amount of technological change, the adoption of which has been accelerated by fundamental changes in the way we work and communicate with each other. We now live in a world where distance is irrelevant, knowledge is...
Read MoreI am reminded of the truism that the average person has less than one leg. Looming recessions, stock markets down, bond values up, interest rates up, inflation up, market contractions, etc. It would seem that there will be lots of turmoil. These changes will impact you to some extent if you are highly leveraged. But when you think about the...
Read MoreSometimes the best way forward is so obvious that we often overlook it. This is true with companies wanting to increase their revenues and to become more profitable (of course the two are not necessarily synonymous...) They look at new markets, new products, new partners, complicated sales promotions, advertising campaigns and so on. All of which c...
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