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Andrew Penny

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The First Sell

Andrew Penny, February 16 2021

Many companies (products and services companies) focus all their efforts on designing the end-customer experience. They think about the discovery, the buying experience, the user-experience, support and so on. And then, after all of that is ‘designed-in’ they think about getting to market.

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Market Strategy

Why I love Moleskines

Andrew Penny, January 26 2021

So here we are : 2021. We are at a new beginning. • WFH is a recognized acronym• The US has a new administration,• The UK has set sail away from the EU• China is running into authoritarian complaints• Covid vaccines are hitting their stride• Social media is maybe too big for its own good• On-line and Cloud everything is the norm• Client expectatio...

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Market Strategy

Butternut Openings

Andrew Penny, January 21 2021

When we bought our rural property several years ago, the waterfront was dominated by a massive butternut tree. It was close to 60’ high with a 2-1/2’ diameter trunk.  Unfortunately, butternut trees are subject to a nasty fungus called butternut canker that causes them to die off. In our case the tree had started to shed 12” limbs which, when droppe...

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Market Strategy

Said 2021 to 2020: "Hold my Beer"

Andrew Penny, January 12 2021

Heraclitus said that the only constant is change and 2021 is holding true to form with even more dramatic change on the way. The US socio-political situation is tense but it is being resolved quite quickly. The vaccines are on the way giving us not only hope but confidence as well. China and the rest of the world are at odds but new balance is bei...

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Leadership & Management

Seven Lessons from 2020

Andrew Penny, December 15 2020

First, let me tell you how grateful I am for the good fortune Kingsford has experienced during this crazy year of 2020. While many have suffered difficult times, we have been lucky to have an expanding roster of great clients who are thriving in this weird economy and are seizing the emerging opportunities.

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Leadership & Management

What is Core Purpose?

Andrew Penny, November 3 2020

Over that past few weeks we have been talking to clients about core purpose – that overarching reason to get up and do what you do each day. From an owner’s perspective making money is empty and soulless without purpose. From an employee point of view ’making the boss rich’ is obviously not a motivator. You can do much better than that!

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Leadership & Management

Leadership Lessons from President Trump

Andrew Penny, October 27 2020

This time next week, the world’s strongest economy will be choosing who will lead it. Over the last four years, the world has seen the impact of a particular style of leadership that will have an impact for years to come. There is much we can learn from that leadership.Here's what we can learn.In difficult times, people look for strong leaders, pe...

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Market Strategy

Penetrate and Radiate

Andrew Penny, October 13 2020

Over the last few weeks we've been talking to a number of companies in Latvia that are interested in exporting to North America. These companies include metal fabrication, construction products, IT services and many other areas. For the most part they are well established firms trading in Europe and Scandinavia with a wide range of products and se...

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Market Strategy

Tis an ill wind that blows no one any good

Andrew Penny, August 5 2020

Our world is built on tectonic plates that shift slowly and surely under our feet. Occasionally the plates ‘stick’ until the pressure builds up sufficiently to ‘unstick’ them in what we call an earthquake Much like an earthquake, the pandemic has caused many of the trends underlying the world we have built to move very quickly. Political, social, b...

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Market Strategy

Introducing the Sales Studio

Andrew Penny, June 10 2020

If you are like me, you have seen a whole range of backgrounds while on video calls. There are the digital backgrounds that flicker in and out like a bad version of the matrix. The bright background and badly lit faces that leave you wondering what people are saying. The ‘up the nose shot’ by people who don’t raise their camera. The ‘too much infor...

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