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Andrew Penny

Communication

Close One Eye

Andrew Penny, February 14 2023

Some years ago, I was cutting logs at my cottage, and it felt as if I had a wood chip in my right eye. I blinked and flushed and probed my eye. I looked in the mirror and couldn't see anything. So I went to see my eye doctor the next day and it turned out that I had a detached

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Market Strategy

You Gotta Serve Somebody

Andrew Penny, February 7 2023

You may be a business-man or some high-degree thief, They may call you Doctor or they may call you Chief. But you’re going to have to serve somebody! Bob Dylan Dylan’s highly insightful words came to mind recently when I was discussing channel strategy with a client (give him a listen). They asked about who would be the best channel partner to...

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Market Strategy

How to Win the World Cup of Business

Andrew Penny, January 24 2023

When I hear the expression “Best in World” I typically think of sports – F1, Olympics, Football and so on. The recent World Cup in which Lionel Messi scored two goals to lead Argentina to victory is a shining example of being “Best in World’! The road to victory is long. Argentina had to be one of the 32 qualifiers from amongst 3,900 FIFA...

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Market Strategy

Being “Best in World”

Andrew Penny, January 17 2023

It is difficult to understand how much the world of business has changed in the last 4 or 5 years. We have seen an earth-shaking amount of technological change, the adoption of which has been accelerated by fundamental changes in the way we work and communicate with each other. We now live in a world where distance is irrelevant, knowledge is...

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Market Strategy

Your business is definitely not Average

Andrew Penny, January 10 2023

I am reminded of the truism that the average person has less than one leg. Looming recessions, stock markets down, bond values up, interest rates up, inflation up, market contractions, etc. It would seem that there will be lots of turmoil. These changes will impact you to some extent if you are highly leveraged. But when you think about the...

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Leadership & Management

The Dreaded Plateau of Mediocrity

Andrew Penny, December 6 2022

I was chatting with Graham Findlay this morning (he owns 3G-Energy.com) who told me that he is learning to play the guitar. He explained that most learners hit what he called the “plateau of mediocrity”. It’s where you think you are pretty good, and you get feedback from your friends and colleagues who confirm, that you are pretty good. It feels...

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Leadership & Management

The Voldemort Approach

Andrew Penny, November 22 2022

If you are like me, every once in a while, you become overwhelmed. Nothing seems to work, you are not sure what task to take on next. Planning and forward thinking become cloudy. And on top of that, you feel like you need to keep a bold face on so as not to worry your team. Panic is often not far

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Leadership & Management

Clench your Cheeks

Andrew Penny, October 25 2022

I taught skiing, part time, for over 40 years. And during that time, I learned so much about skiing, teaching, and people. I also learned a great deal about staying warm; standing around for hours on end in windy -25C weather coaching downhill racers is not for the faint of

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Leadership & Management

How to Attract and Hire Staff Post-covid

Andrew Penny, October 11 2022

Almost every CEO I meet complains that finding staff is hard. And those that they can attract don’t perform well and don’t stay. Every leader understands how important great employees are to the success of their team, but many are doing it backwards. Companies spend huge amounts of money on websites, lead generation, sales funnels, pipeline...

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Channels

The Eight Key Questions to Ask your Channel Sales Managers

Andrew Penny, October 4 2022

If your sales activity is completely or partially conducted through channel partners, here are the 8 key questions you should be asking your channel managers: 1    On a scale of 1- 10, how important are you to your partners’ business strategy?   Typically, partners have many different products or services to promote, but those that are crucial...

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