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Andrew Penny

Leadership & Management

Advisors vs Coaches

Andrew Penny, August 22 2023

Coaches focus on the people (typically CEOs and executives) to help them improve their leadership skills and address specific management challenges. They can improve personal performance through specific interventions in areas such as time management, presentations skills and interpersonal relationships.  By improving people’s skills, they can...

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Market Strategy

Wedge Categories

Andrew Penny, August 15 2023

Standing out and capturing attention can be difficult, especially when you're introducing a new product in a market where there are dozens of similar offerings. How do you find the right buyers and how do they find you. The larger the number of buyers, the more competitors you’ll have to face. A great way to solve this problem is to use a Wedge...

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Channels

Hyper Segmentation

Andrew Penny, August 8 2023

Most of us are familiar with the ‘Total Addressable Market’, or TAM. It is the number of buyers that could theoretically be convinced to buy a certain product or service. The finance guys like to see this value in dollars, the manufacturing and delivery people want to see units, and the sales folks want to see buyers. Let’s deal with buyers here...

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Market Strategy

It's Time to Take Time

Andrew Penny, June 27 2023

Roger Greenberg of Minto Group was reflecting on his journey to building one of North America’s leading real estate developers. He acknowledged that the struggle is constant, and the uphill climb can be very hard. His advice to all those climbing similar mountains was to stop from time to time and admire the

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Leadership & Management

The Problem with Echo Chambers

Andrew Penny, June 20 2023

The Chagres River feeds 2 billion gallons of fresh water each day into the 82km Panama Canal to move the immense cargo ships through the channel. The canal carries about 6% of the worlds trade. It’s forecast that a 6-foot drop in its water levels is likely by the end of July. This means that the vessels can only carry 60% of a full load and sail...

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Market Strategy

The $32m Rock

Andrew Penny, June 13 2023

About a year ago in the sprawling Fura mine in Mozambique Balbir, the master sorter was on to something. After the sorting and sifting of hundreds of tons of earth and ore, a small red golf ball sized rock stood out. It was destined to become the world’s most expensive ruby. After the cutters and polishers had finished with it, the now thumbnail...

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Communication

Beliefs

Andrew Penny, June 6 2023

A few weeks ago, I was at a live event where a series of executives explained their firms’ approaches to financing companies deploying sustainable technologies. Their intent was to generate interest in their services. One after the other they tried to differentiate themselves on their features, advantages, and benefits. As you might expect, after...

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Leadership & Management

Guilt Free Travel

Andrew Penny, May 30 2023

At last, in the Northern Hemisphere at least, summer is here😊 . It’s time to get outside, enjoy the sun on your face, swim in a lake and, for many, plan a vacation. But each year there seems to be an increasing amount of guilt associated with holiday travel. Taking a cruise, traveling by air, or firing up the family wagon are all activities that...

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Market Strategy

New Products to New Markets

Andrew Penny, May 23 2023

We’ve helped hundreds of companies take new products into new markets and when I say new products, I don’t mean a slightly better ‘me too’ product, but ones that completely change the way things have been done up till then. This includes tomato bio-char, de-pyrolysis of used tires, smart home grids, GPS farming, and many

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Market Strategy

Why Product Market Fit is the most important piece of your Strategy

Andrew Penny, May 16 2023

There are hundreds, if not thousands, of great technologies that could have gone on to improve our world but were never able to get that magical ‘product – market’ fit…. that moment when you discover the ideal match between a product and its intended market, resulting in satisfied customers and spontaneous word of mouth

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