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Andrew Penny

Communication

Beliefs

Andrew Penny, June 6 2023

A few weeks ago, I was at a live event where a series of executives explained their firms’ approaches to financing companies deploying sustainable technologies. Their intent was to generate interest in their services. One after the other they tried to differentiate themselves on their features, advantages, and benefits. As you might expect, after...

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Leadership & Management

Guilt Free Travel

Andrew Penny, May 30 2023

At last, in the Northern Hemisphere at least, summer is here😊 . It’s time to get outside, enjoy the sun on your face, swim in a lake and, for many, plan a vacation. But each year there seems to be an increasing amount of guilt associated with holiday travel. Taking a cruise, traveling by air, or firing up the family wagon are all activities that...

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Market Strategy

New Products to New Markets

Andrew Penny, May 23 2023

We’ve helped hundreds of companies take new products into new markets and when I say new products, I don’t mean a slightly better ‘me too’ product, but ones that completely change the way things have been done up till then. This includes tomato bio-char, de-pyrolysis of used tires, smart home grids, GPS farming, and many

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Market Strategy

Why Product Market Fit is the most important piece of your Strategy

Andrew Penny, May 16 2023

There are hundreds, if not thousands, of great technologies that could have gone on to improve our world but were never able to get that magical ‘product – market’ fit…. that moment when you discover the ideal match between a product and its intended market, resulting in satisfied customers and spontaneous word of mouth

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Market Strategy

Launching New Products

Andrew Penny, May 9 2023

I recently met with two CEOs who shared that one of their worst mistakes was hiring a senior sales executive to help them launch their new products. Seems counterintuitive, doesn’t it? New product, new market – hire a really good salesperson to lead the way. Unfortunately, it never works out

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Leadership & Management

ESG - Questions your Bank will Ask

Andrew Penny, May 2 2023

Last week I participated in the ACG  event – a forum for people who fund the ‘middle market’. Attendees are typically VCs, banks, investment agencies, family offices, private equity – in short anyone who has a few million to give, lend, or invest in mid-sized firms. One of the most interesting sessions was on ESG (environmental, social and...

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Market Strategy

Breaking the Rules

Andrew Penny, April 25 2023

Listening to a recent ‘Under the Influence’ podcast, I learned some fascinating things about Roger Nielson. Many of you know him as a coach with the NHL’s Ottawa Senators but before that he was breaking the rules in the OHA. And how! Well, actually, not really breaking the rules but playing the game in a way that was so radically different that...

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Market Strategy

The Race is On

Andrew Penny, April 18 2023

Time to drop the clutch There is a great deal of talk about the economy slowing down.  So what? The North American economy is still worth about $28 trillion and Europe’s about $19 trillion.  So even if it’s not accelerating, there are still, collectively, 47 trillion ways to make a buck.  To go faster we must change gears, and that is just what...

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Leadership & Management

Seven Generations

Andrew Penny, April 4 2023

In Ottawa, as a many other places in the world, public meetings are often prefaced with a short recognition that they taking place on native land. Sometimes these recognitions are quite cursory. At other times, they are quite long and well thought out. I’ll come back to this in a

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Leadership & Management

The Future is Bright

Andrew Penny, March 28 2023

Earlier this week I participated in a conference at the historic Chateau Laurier in Ottawa organized by the Canadian Club on the future of Electricity in Canada. The message is that we need much more power and, given the long lead times, we need to start the building this capacity now. Right

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