We are fast approaching the end of the year, and this will be our final Tuesday Tune-up for 2024. And what a year it's been. And as we take a quick look at 2024, this is an indication of the world of challenge and more importantly, opportunity that awaits us for 2025. Over the last year we’ve
Read MoreThe simple reality is that 99% of the attendees are not, and never will be, buyers – no matter how hard you try. Desperately trying to lure them in with free pens, gimmicks videos, magic shows and so on is simply a waste of time, money and energy. The harder you try the less likely it is that anyone will
Read MoreEfficiencies: Break your business down in processes and see which ones are taking the most time to create, complete or use. This might include – invoices, proposals, customer email response, sales reporting, market research, document updating, service manuals. Pick one and explore. Here are some tools to consider - depending on what the area...
Read MoreBut then came the curveball. Our club was invited to a 3K open-water swim in the Ottawa River. That’s three kilometres of cold, unpredictable water. No black lines at the bottom, no walls to push off. I’ve never done anything like it. Naturally, I said yes. Why? Because every year, I try to commit to one big, scary
Read MoreNovember the 5th has always had a special meaning for me, and I thought it fitting to write about it in this particular Tuesday Tune-up. On one particular 5th of November, a group of would be insurrectionists plotted to blow up government and install a new monarch. They came very close to succeeding. Guy Fawkes was their explosives person and,...
Read MoreHenry VI , Part 3 While working with clients we often use a mnemonic called P-E-S-T-L-E; Political, Economic, Social, Technological, Legal, and Environmental. The idea is to look at these areas through the lens of your company to see where the threats and opportunities may lie. Typically, this is done as part of strategy development sessions....
Read MoreThere is a Fear of Missing Out (FOMO) issue that pervades most companies, and they try to be attractive to as many buyers as possible. And when I say attractive, I am not referring to their product or service alone – I am including the whole package: product, price, packaging, brand, support and so
Read MoreBut here’s the thing. There’s something about seeing a city from the open cockpit of an ancient biplane that gives you a completely different perspective; seeing how extensive the urban forest is, noting the two dog-legs in the Ottawa River (I knew it curved – but dog-legs?) and seeing a number of suspicious large structures... These are only...
Read More2000 years ago, the satirist Juvenal coined the phrase ‘Bread and Circuses’ to chastise the Roman populace. He observed that they were being distracted from their civic responsibilities by a steady diet of food and entertainment. The gladiatorial displays the government put on are a good example of this. In a strange twist, today's politicians...
Read MoreToronto’s Collision conference boasted 1,834 exhibitors and 37,832 attendees from 117 countries. Collision is mainly a forum for start-ups and small companies to test their ideas, attract financing, and gain traction. Unfortunately, most of them will fail. And why they fail is a lesson for all of
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