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Andrew Penny

Leadership & Management

Another Year Over

The Kingsford Team, December 17 2024

We are fast approaching the end of the year, and this will be our final Tuesday Tune-up for 2024.  And what a year it's been.  And as we take a quick look at 2024, this is an indication of the world of challenge and more importantly, opportunity that awaits us for 2025. Over the last year we’ve

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Market Strategy

Doom Scrolling at Trade Shows Rots Your Mind

Andrew Penny, December 10 2024

The simple reality is that 99% of the attendees are not, and never will be, buyers – no matter how hard you try. Desperately trying to lure them in with free pens, gimmicks videos, magic shows and so on is simply a waste of time, money and energy. The harder you try the less likely it is that anyone will

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Leadership & Management

AI ... The Hammer looking for Nails

Andrew Penny, November 26 2024

Efficiencies:   Break your business down in processes and see which ones are taking the most time to create, complete or use. This might include – invoices, proposals, customer email response, sales reporting, market research, document updating, service manuals. Pick one and explore. Here are some tools to consider - depending on what the area...

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Leadership & Management

Big and Scary

Andrew Penny, November 19 2024

But then came the curveball. Our club was invited to a 3K open-water swim in the Ottawa River. That’s three kilometres of cold, unpredictable water. No black lines at the bottom, no walls to push off. I’ve never done anything like it. Naturally, I said yes. Why? Because every year, I try to commit to one big, scary

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Communication

Remember, Remember, the 5th of November

Andrew Penny, November 5 2024

November the 5th has always had a special meaning for me, and I thought it fitting to write about it in this particular Tuesday Tune-up. On one particular 5th of November, a group of would be insurrectionists plotted to blow up government and install a new monarch. They came very close to succeeding. Guy Fawkes was their explosives person and,...

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Market Strategy

“It’s an ill wind that blows no one any good”

Andrew Penny, October 22 2024

Henry VI , Part 3 While working with clients we often use a mnemonic called P-E-S-T-L-E; Political, Economic, Social, Technological, Legal, and Environmental. The idea is to look at these areas through the lens of your company to see where the threats and opportunities may lie. Typically, this is done as part of strategy development sessions....

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Market Strategy

Sell Me This Cup

Andrew Penny, September 3 2024

There is a Fear of Missing Out (FOMO) issue that pervades most companies, and they try to be attractive to as many buyers as possible. And when I say attractive, I am not referring to their product or service alone – I am including the whole package: product, price, packaging, brand, support and so

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Leadership & Management

Objective Perspectives

Andrew Penny, August 6 2024

But here’s the thing. There’s something about seeing a city from the open cockpit of an ancient biplane that gives you a completely different perspective; seeing how extensive the urban forest is, noting the two dog-legs in the Ottawa River (I knew it curved – but dog-legs?) and seeing a number of suspicious large structures... These are only...

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Market Strategy

Bread and Circuses

Andrew Penny, July 23 2024

2000 years ago, the satirist Juvenal coined the phrase ‘Bread and Circuses’ to chastise the Roman populace. He observed that they were being distracted from their civic responsibilities by a steady diet of food and entertainment. The gladiatorial displays the government put on are a good example of this. In a strange twist, today's politicians...

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Communication

Why Most New Businesses Fail

Andrew Penny, July 2 2024

Toronto’s Collision conference boasted 1,834 exhibitors and 37,832 attendees from 117 countries. Collision is mainly a forum for start-ups and small companies to test their ideas, attract financing, and gain traction. Unfortunately, most of them will fail. And why they fail is a lesson for all of

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