During a kick off meeting with a new client we were discussing how best to accelerate beyond his local trading area. We talked about geography, product lines and market segments. When I suggested he focus on a very specific offering for a unique demographic his comment was – “Geez – that market is way too small”. He was confusing small for narrow;...
Read MoreEinstein once said that the definition of insanity was to keep doing the same thing over again and expecting the result to be different. We have been posting blogs for many years – sometimes more consistently than at other times, but on the whole, we have been sharing glimpses of our extensive knowledge of how businesses operate, grow and succeed (...
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