Buyers are increasingly using AI to solve problems such as ‘How do I manage a sales funnel? How do I seal glass to aluminum? Where should I stay in Atlanta? They do this because they will get answers rather than a list of ‘sponsored’ web pages they could visit.
And they typically get a prompt asking if they would like to know where they can buy whatever it is that has been discussed. If you run a business, you must be asking: “How do I get on that recommendation list?” The bad news is that you can’t buy your way there as you might with Google (at least not yet…).
I asked Chat GPT that very question. It turns out that the way you get there is to be really good at what you do for the type of people who are asking the question. The only way to ‘game’ the system it turns out is to be good at what you do, substantiate it and let the world know. Here how ChatGPT responded to my query on recommendations:
"When I recommend suppliers, I use a combination of factors to ensure they are relevant and reputable. Here’s how I decide which companies to suggest:"
1 - Relevance to Your Request – I look for suppliers that specifically provide the products or services you're looking for. If the request is niche, I prioritize those that explicitly mention your need.The large companies can overpower you so do not generalize on your website – cover the details. Be THE perfect solution for the niche you are focussed upon.
2 - Geographic Fit – If location matters (e.g., for shipping costs, regulations, or industry norms), I aim for companies that operate in North America or Europe unless you specify otherwise.If you want to sell in a specific geography, make sure it’s on your website. Rent a virtual address, reference a reseller or distributer.
3 - Reputation & Credibility – I check for suppliers with a strong online presence, customer reviews, or industry certifications. If I find several options, I favor those with a good track record. Let people know how long you have been in business, flaunt your awards and accreditations
4 - Industry-Specific Sources – For specialized products (e.g., manufacturing components, raw materials, or B2B solutions), I often pull from industry directories, trade publications, or supplier marketplaces like ThomasNet or Kompass. Are you listed in industry and association websites
5 - Recent & Active Listings – I prioritize companies that appear to be actively operating, with updated websites or recent activity, to avoid outdated or inactive suppliers. Are you in the news? Is your website active?
6 - Variety – I try to include a mix of suppliers, such as manufacturers, distributors, and resellers, so you have options depending on your purchasing preference (e.g., direct from the manufacturer vs. a regional distributor).Cover the bases to exclude as other plyers.
AI is rapidly becoming the gate keeper between buyers and sellers. Will AI providers move into the advertising game at some point? Probably. But for now it’s incredibly important for sellers to focus on the basics:
Business today is full of challenge AND opportunity. We’d love to help you, or your colleagues address both.
See you next time,
Andrew
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