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Kingsford’s Custom Market Research Service

Andrew Penny, December 5 2023

Are you: We have all heard the term Market Research and most often associate it with one of those bloated, generic reports that are tirelessly marketed on line. I will admit that even we succumb, occasionally, to their lure – only to be disappointed by the lack of applicability to the specific subject of interest. No matter what industry you...

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Navigating the AI Landscape: A Consultant's Perspective

Andrew Penny, November 28 2023

Unless you've been living under a rock, you've probably noticed that AI, Large Language Models, and ChatGPT are the talk of the town. I've been to a number of conventions, seminars, and conferences over the last month, and almost every session, every conversation, every panel includes some reference to

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Let's Talk About Competition

Andrew Penny, November 21 2023

No matter who you are or what you are, you have competition. We compete for food, for water, for attention, for mates, for… well just about everything. Businesses are no different – we compete for employees, for customers, for supplies, for financing and so on. Given that competition is as old as the planet, there are accepted ways of competing....

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Are You Thinking Big Enough?

Graham Birkenhead, November 14 2023

One of the first things I ask of an audience when running my Strategic Thinking workshops is "raise your hand if you think you are a strategic thinker".    I am always amazed at how few people raise their hands straight away - probably about a fifth if that, and then a few do the slight raising lowering thing which implies they think they maybe,...

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Every Link in a Chain is Critical

Graham Birkenhead, October 31 2023

Small and medium-sized businesses constitute the backbone of the North American economy. They make up a staggering 98% of all businesses and generate approximately 40% of total business revenue. Of those, around 60 to 70% are supplying other businesses (B2B) - as opposed to serving an end customer directly (B2C).  Therefore, most businesses are...

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Kano Coffee Shop

Graham Birkenhead, October 24 2023

I spend a lot of time in coffee shops.  I enjoy a good cup of coffee, fresh baking, ambiance, meeting people, and the opportunity to be somewhere different while trying to work.   Many coffee shops meet my needs, but I don't particularly have one that I always go to, I am indifferent to their differences. That was until recently. I found a new...

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Consider the Lobster

Andrew Penny, October 10 2023

Some companies soar to greatness while others plod along, slow and steady; steady that is until the world shifts and they become obsolete… Consider the lobster. The lobster has a tough exoskeleton that protects it from predators. It lets it live a relatively safe and steady life. However, that safety comes with a big downside - it can't grow. As...

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Clean-Green Tech Round Table

Andrew Penny, October 3 2023

Many of our early stage clients are involved in the clean tech sector. Clean and Green Tech can mean many things but essentially it includes all those companies that are working to clean up our planet. Some are carbon-centric firms that are transforming their products and their focus, some are launching new products in this sector and others are...

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Redlining in the Rockies

Andrew Penny, September 26 2023

On my out drive to Victoria, BC and back I realized that I had a problem with my tachometer. The tachometer tells you how many times the engine rotates each minute (RPM). It’s important to keep an eye on it so that you neither make the engine go too slow - you risk straining the engine, or too fast - you risk having bits fly off it. Neither are...

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No One Wears Shoes

Andrew Penny, September 19 2023

Many years ago, a shoe-maker sent his best sales-person to a developing country to see if there was a market for shoes. He reported back, “The market is terrible – no one wears shoes”. Not being sure if this was true, the shoe-maker sent a consultant to double check, “The market is fantastic”, he reported, “No one wears

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