Everybody in the world is now only 24” apart. Don’t believe me? On your next Zoom call, measure your nose to screen distance… COVID has changed things. We have learned that we can connect with anyone, anywhere in the world. We know that distance is dead. However, an interesting way to think about it is that everybody in the world is just 24 inches...
Read MoreAn area that people get wrong all the time is pricing. Some people price high based on the profits they hope to achieve. Some base it on some sort of average industry “cost-plus” rule. Some are afraid to charge too much. Still, others simply add a few percent to last year’s price. So before you set your next price or quote your next deal here are...
Read MoreMany companies (products and services companies) focus all their efforts on designing the end-customer experience. They think about the discovery, the buying experience, the user-experience, support and so on. And then, after all of that is ‘designed-in’ they think about getting to market.
Read MoreA few years ago, while training for a triathlon, I went to see my doctor about a pain in my knee. He prodded and poked, and did various scans and investigations, all of which identified nothing in particular. Eventually, he referred me to a physiotherapist who was adept at understanding, and very importantly resolving, strange aches and pains.
Read MoreHave you ever been fascinated by an expert juggling three or five balls at a time? So you try it and maybe you manage to catch one ball, then you find yourself lunging after the second, and then you have absolutely no idea where the third one went. The secret to mastering juggling is to be an expert thrower. Because, when you are good at throwing,...
Read MoreSo here we are : 2021. We are at a new beginning. • WFH is a recognized acronym• The US has a new administration,• The UK has set sail away from the EU• China is running into authoritarian complaints• Covid vaccines are hitting their stride• Social media is maybe too big for its own good• On-line and Cloud everything is the norm• Client expectatio...
Read MoreWhen we bought our rural property several years ago, the waterfront was dominated by a massive butternut tree. It was close to 60’ high with a 2-1/2’ diameter trunk. Unfortunately, butternut trees are subject to a nasty fungus called butternut canker that causes them to die off. In our case the tree had started to shed 12” limbs which, when droppe...
Read MoreHeraclitus said that the only constant is change and 2021 is holding true to form with even more dramatic change on the way. The US socio-political situation is tense but it is being resolved quite quickly. The vaccines are on the way giving us not only hope but confidence as well. China and the rest of the world are at odds but new balance is bei...
Read MoreOver the Holiday break, for a little light relief, I was simultaneously reading a couple of books: one about neuro-plasticity and another about memory. Both books about the brain; one from a physiological perspective and the other from a more psychological perspective. Both books were ultimately about learning.
Read MoreFirst, let me tell you how grateful I am for the good fortune Kingsford has experienced during this crazy year of 2020. While many have suffered difficult times, we have been lucky to have an expanding roster of great clients who are thriving in this weird economy and are seizing the emerging opportunities.
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