There really is nothing quite like a good bowl of soup; warming, nutritious and tasty. The thing about soup is that there is almost an infinite variety of possibilities of what you can make – whether it is using a different combination of ingredients or a slight variation of the same ingredients. Adjustments to the cooking time or temperature, or...
Read MoreOnce I heard about someone who made an Excel Spreadsheet to determine if his girlfriend would be a good life partner. There was a set of criteria with various values and a total sum to drive a go-no-go decision. Now, that is perhaps a not-so-common practice in a relationship setting.
Read MoreJelena asked me to provide a picture of myself, in a suit, to update my LinkedIn profile. It occurred to me that I haven’t worn a suit in at least a year. Working from home and meeting people from the waist up sort of negates the whole suit idea. This “going to work” is an interesting concept that has become normal over the last year. That physica...
Read MoreEye contact is a crucial form of body language during communication (just as long as you don't stare :-) When you look a person in the eyes it shows that you are paying attention and actually listening to what a person has to say. Having spent many, many hours on Zoom over the last year or so, I think we have all found that maintaining eye contac...
Read MoreONE:You need to obtain a high-level view of the market. This needs to be from your perspective, not a distributor or potential agent who will have inherent bias. Think of it as a 30,000-foot flyover to understand how the market works today. This will give you an indication of your potential revenue from this market. And it will give you a sense of...
Read MoreImagine you are running your country’s summer Olympics team. You have athletes in almost every discipline – swimming, water polo, skateboarding, volleyball, boxing, rugby, fencing and so on. As head of the team, your mandate is to win medals. In the next Olympics, your athletes will be competing against the best in the world. This is no longer loca...
Read MoreEveryone I speak to and everything I read is pointing to a tremendous surge in demand for almost everything. Canada is sitting on about $100 billion of excess savings, which is looking for somewhere to go, and the US is spending trillions on recovery. It also has a huge personal savings stash that's going to go somewhere. We have got people locked...
Read MoreWhen you go to a new market, you consider both your best opportunities to obtain new clients and protect yourself from the competition. If you can identify your competition's asset baggage, you can rest assured you will find your sweet spot.Asset baggage includes a company's brand, staff, IT systems, distribution network, marketing collateral, inve...
Read MoreSherlock used powers of observation to understand causation. Here's how to apply that power of observation to determine what causes people to buy. If you can identify that 'inflection point' you can be there at the right time with the right messages. Homeostasis is a biological system's ability to maintain an internal equilibrium in response to ch...
Read MoreMost of the time when people come to us they are looking for help to grow their businesses. And when you think about it, there are actually only five ways to grow a business. Here they are: OneDouble down on the niche that you already serve. This can be done through better-selling processes, better marketing processes, improved channels, but essent...
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