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Market Strategy

Market Strategy

Introducing the Sales Studio

Andrew Penny, June 10 2020

If you are like me, you have seen a whole range of backgrounds while on video calls. There are the digital backgrounds that flicker in and out like a bad version of the matrix. The bright background and badly lit faces that leave you wondering what people are saying. The ‘up the nose shot’ by people who don’t raise their camera. The ‘too much infor...

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Market Strategy

Recruiting in the new world. People... They are Everywhere!!

Andrew Penny, June 2 2020

As the world starts to rebound, many of us are planning to expand our teams. And with that comes a once in a lifetime opportunity to rethink how we engage with and hire new people. Here are some observations: • For many of us, our new people can be located anywhere in the world – this provides huge opportunities in diversity (local knowledge/langu...

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Market Strategy

Post-Pandemic Sales.Do we pick up where we left off?

Andrew Penny, May 26 2020

Ah yes. Sales. That fine art of connecting buyers with products and services that satisfy their needs, wants and, possibly, their desires. Post-pandemic, do we just pick up where we left off? Of course not. But what is different and what do we do? Face-to-face retail sales are shifting increasingly to convenience (I want my tomatoes, my drill bit,...

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Market Strategy

Same Storm - Different Boats. The Harsh Truth

Andrew Penny, May 5 2020

The global pandemic is affecting businesses in many different waysSome of us will sinkSome of us will manage to surviveSome of us will thrive. What happens to us will be partly luck and partly what we do. And that’s the key – it’s about what we, as business owners, chose to do. Sure, we can lobby our governments to get support, handouts, grants, ta...

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Market Strategy

Emerging Mullets and Grey Roots

Andrew Penny, April 28 2020

A friend in Florida, Tim Parkin, runs a consulting business advising marketing departments on how best to increase their productivity. He is steadily growing his business – despite the work from home advisories and lockdowns (hey, isn't that a prison term?) He of course is leveraging social media to create new awareness and new contacts. He wants...

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Market Strategy

14 Days from Now

Andrew Penny, March 17 2020

14 days is how long people are being asked to self-isolate. It will, of course, take much longer to solve the Covid-19 pandemic but my challenge to you is "what are YOU, as a business leader, going to do about it?" As business leaders in times of turmoil we have an obligation to take decisive action. We must do this when historical data is useless...

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Market Strategy

Best Product or Service in the World

Andrew Penny, March 10 2020

In our last blog we introduced the concept of being Best In World. We noted that too many firms, that were moderately good at a wide range of things, are going out of business. They are being destroyed by global competitors who have a laser focus on small slices of their business and then cut away at their clients and their revenues.

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Market Strategy

Best in the World

Andrew Penny, March 3 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast.Listen to today's Best in the World podcast. Best in the World is a concept we've been working on for about 5 years. We wondered why some companies were extremely successful, expanded steadily and survived competitive approaches while others fizzled out. Many of the fizzlers...

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Market Strategy

X as a Service

Andrew Penny, February 25 2020

One of our clients manufactures heavy-duty material handling equipment and sells it to the extraction industry around the world. The system is controlled by a central brain that ensures that all the moving parts function in harmony. Their solution is quite novel and well protected by patents but having a patent and being able to enforce it, especi...

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Channels

Money for Nothing - But Not for Free

Andrew Penny, February 18 2020

Subscribe to our Next Level Thinking for CEOS and Business Owners podcast. Click to listen to today's 'Money for Nothing – But Not for Free' Podcast. For more than 40 years I’ve paid a retainer fee to my life insurance company – and I’ve yet to make a claim! I retain an unused membership with the CAA who will rush to my rescue if my 1967 MGB expire...

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