There are hundreds, if not thousands, of great technologies that could have gone on to improve our world but were never able to get that magical ‘product – market’ fit…. that moment when you discover the ideal match between a product and its intended market, resulting in satisfied customers and spontaneous word of mouth
Read MoreI recently met with two CEOs who shared that one of their worst mistakes was hiring a senior sales executive to help them launch their new products. Seems counterintuitive, doesn’t it? New product, new market – hire a really good salesperson to lead the way. Unfortunately, it never works out
Read MoreListening to a recent ‘Under the Influence’ podcast, I learned some fascinating things about Roger Nielson. Many of you know him as a coach with the NHL’s Ottawa Senators but before that he was breaking the rules in the OHA. And how! Well, actually, not really breaking the rules but playing the game in a way that was so radically different that...
Read MoreTime to drop the clutch There is a great deal of talk about the economy slowing down. So what? The North American economy is still worth about $28 trillion and Europe’s about $19 trillion. So even if it’s not accelerating, there are still, collectively, 47 trillion ways to make a buck. To go faster we must change gears, and that is just what...
Read MoreWe recently completed some market research to help a manufacturer selling premium products to determine which geography to focus on. As a premium product, it required individuals with sufficient disposable income and psychographics that would support our client’s product. We looked at age, family groupings, housing density, education and of...
Read MoreWhile the Bridge Keeper in the movie The Holy Grail only asked ‘questions three’, I will ask you ‘questions eight’. Eight questions that as a business owner you can ask yourself, and the answers to which could help you cross the bridge to greater success. We talk a lot about being ‘Best in World’ - executing on the above is the path to get...
Read MoreYou may be a business-man or some high-degree thief, They may call you Doctor or they may call you Chief. But you’re going to have to serve somebody! Bob Dylan Dylan’s highly insightful words came to mind recently when I was discussing channel strategy with a client (give him a listen). They asked about who would be the best channel partner to...
Read MoreWhen I hear the expression “Best in World” I typically think of sports – F1, Olympics, Football and so on. The recent World Cup in which Lionel Messi scored two goals to lead Argentina to victory is a shining example of being “Best in World’! The road to victory is long. Argentina had to be one of the 32 qualifiers from amongst 3,900 FIFA...
Read MoreIt is difficult to understand how much the world of business has changed in the last 4 or 5 years. We have seen an earth-shaking amount of technological change, the adoption of which has been accelerated by fundamental changes in the way we work and communicate with each other. We now live in a world where distance is irrelevant, knowledge is...
Read MoreI am reminded of the truism that the average person has less than one leg. Looming recessions, stock markets down, bond values up, interest rates up, inflation up, market contractions, etc. It would seem that there will be lots of turmoil. These changes will impact you to some extent if you are highly leveraged. But when you think about the...
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