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Market Strategy

Market Strategy

It's Time to Take Time

Andrew Penny, June 27 2023

Roger Greenberg of Minto Group was reflecting on his journey to building one of North America’s leading real estate developers. He acknowledged that the struggle is constant, and the uphill climb can be very hard. His advice to all those climbing similar mountains was to stop from time to time and admire the

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Market Strategy

The $32m Rock

Andrew Penny, June 13 2023

About a year ago in the sprawling Fura mine in Mozambique Balbir, the master sorter was on to something. After the sorting and sifting of hundreds of tons of earth and ore, a small red golf ball sized rock stood out. It was destined to become the world’s most expensive ruby. After the cutters and polishers had finished with it, the now thumbnail...

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Market Strategy

New Products to New Markets

Andrew Penny, May 23 2023

We’ve helped hundreds of companies take new products into new markets and when I say new products, I don’t mean a slightly better ‘me too’ product, but ones that completely change the way things have been done up till then. This includes tomato bio-char, de-pyrolysis of used tires, smart home grids, GPS farming, and many

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Market Strategy

Why Product Market Fit is the most important piece of your Strategy

Andrew Penny, May 16 2023

There are hundreds, if not thousands, of great technologies that could have gone on to improve our world but were never able to get that magical ‘product – market’ fit…. that moment when you discover the ideal match between a product and its intended market, resulting in satisfied customers and spontaneous word of mouth

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Market Strategy

Launching New Products

Andrew Penny, May 9 2023

I recently met with two CEOs who shared that one of their worst mistakes was hiring a senior sales executive to help them launch their new products. Seems counterintuitive, doesn’t it? New product, new market – hire a really good salesperson to lead the way. Unfortunately, it never works out

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Market Strategy

Breaking the Rules

Andrew Penny, April 25 2023

Listening to a recent ‘Under the Influence’ podcast, I learned some fascinating things about Roger Nielson. Many of you know him as a coach with the NHL’s Ottawa Senators but before that he was breaking the rules in the OHA. And how! Well, actually, not really breaking the rules but playing the game in a way that was so radically different that...

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Market Strategy

The Race is On

Andrew Penny, April 18 2023

Time to drop the clutch There is a great deal of talk about the economy slowing down.  So what? The North American economy is still worth about $28 trillion and Europe’s about $19 trillion.  So even if it’s not accelerating, there are still, collectively, 47 trillion ways to make a buck.  To go faster we must change gears, and that is just what...

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Market Strategy

Digging Deeper

Graham Birkenhead, March 7 2023

We recently completed some market research to help a manufacturer selling premium products to determine which geography to focus on. As a premium product, it required individuals with sufficient disposable income and psychographics that would support our client’s product. We looked at age, family groupings, housing density, education and of...

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Market Strategy

Questions 8

Andrew Penny, February 21 2023

While the Bridge Keeper in the movie The Holy Grail only asked ‘questions three’, I will ask you ‘questions eight’. Eight questions that as a business owner you can ask yourself, and the answers to which could help you cross the bridge to greater success. We talk a lot about being ‘Best in World’ - executing on the above is the path to get...

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Market Strategy

You Gotta Serve Somebody

Andrew Penny, February 7 2023

You may be a business-man or some high-degree thief, They may call you Doctor or they may call you Chief. But you’re going to have to serve somebody! Bob Dylan Dylan’s highly insightful words came to mind recently when I was discussing channel strategy with a client (give him a listen). They asked about who would be the best channel partner to...

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