When you go to a new market, you consider both your best opportunities to obtain new clients and protect yourself from the competition. If you can identify your competition's asset baggage, you can rest assured you will find your sweet spot.Asset baggage includes a company's brand, staff, IT systems, distribution network, marketing collateral, inve...
Read MoreMost of the time when people come to us they are looking for help to grow their businesses. And when you think about it, there are actually only five ways to grow a business. Here they are: OneDouble down on the niche that you already serve. This can be done through better-selling processes, better marketing processes, improved channels, but essent...
Read MoreA few years ago, while training for a triathlon, I went to see my doctor about a pain in my knee. He prodded and poked, and did various scans and investigations, all of which identified nothing in particular. Eventually, he referred me to a physiotherapist who was adept at understanding, and very importantly resolving, strange aches and pains.
Read MoreSo here we are : 2021. We are at a new beginning. • WFH is a recognized acronym• The US has a new administration,• The UK has set sail away from the EU• China is running into authoritarian complaints• Covid vaccines are hitting their stride• Social media is maybe too big for its own good• On-line and Cloud everything is the norm• Client expectatio...
Read MoreOver the Holiday break, for a little light relief, I was simultaneously reading a couple of books: one about neuro-plasticity and another about memory. Both books about the brain; one from a physiological perspective and the other from a more psychological perspective. Both books were ultimately about learning.
Read MoreFirst, let me tell you how grateful I am for the good fortune Kingsford has experienced during this crazy year of 2020. While many have suffered difficult times, we have been lucky to have an expanding roster of great clients who are thriving in this weird economy and are seizing the emerging opportunities.
Read MoreI wrapped up a meeting by saying, “Is there anything you’d like to know about Kingsford?” And the CEO across the table said,” No, I don’t think so". You have asked such good questions you are clearly an expert in this area and can most certainly help us”. We went on to enjoy a great business relationship with that client.
Read MoreOver that past few weeks we have been talking to clients about core purpose – that overarching reason to get up and do what you do each day. From an owner’s perspective making money is empty and soulless without purpose. From an employee point of view ’making the boss rich’ is obviously not a motivator. You can do much better than that!
Read MoreThis time next week, the world’s strongest economy will be choosing who will lead it. Over the last four years, the world has seen the impact of a particular style of leadership that will have an impact for years to come. There is much we can learn from that leadership.Here's what we can learn.In difficult times, people look for strong leaders, pe...
Read MoreTrust is the connective tissue that binds together everything that we do: our relationships, our actions, our expectations of others. We expect businesses to deliver on their promises and behave responsibly. We expect that we can move around our communities safely, depend upon our relationships, and rely on certain truths.The COVID-19 pandemic has...
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