Communication

Market Strategy

Nobody Wants Your Stuff.

Andrew Penny, January 7 2020

Listen to this week's podcast here. As a kid, I would stare up into the night sky with amazement. It’s pretty obvious that we are a just a tiny part of a very large (one might even say universal) system. The same is true of our businesses – we are simply a small part of a large system. I can guarantee you that nobody really wants what you sell. Th...

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Channels

4 - Bring ‘em Back From the Dead

Andrew Penny, December 3 2019

Please excuse the title, I’m writing this just after Halloween... Most companies have lots of old customers – not they are actually ‘old’, but simply companies that haven’t done business with you for a very long time. Why they stopped doing business with you is in most cases a mystery. Perhaps a sales rep annoyed them at some [point, or an order wa...

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Communication

One Rule and one Tool

Graham Birkenhead, April 9 2019

For having more productive discussions ... I was an observer at a workshop and conference recently. As happens at these events, people were split into various groups to consider specific subjects. Lots of interesting discussion was generated and many good ideas came out of it. By the looks on their faces, the participants felt like they had made go...

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Communication

Consult & Inform

Graham Birkenhead, January 15 2019

If you are in business, you have stakeholders. They are all the people that have an interest in what you are doing or could be affected by what you are doing. At a recent Stakeholder Management workshop that I was running we were wrapping up and it was question time.  There is always some bright spark that asks the question that attempts to cram a...

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