• SERVICES
  • ABOUT US
  • PROJECTS
  • PEOPLE
  • RESOURCES
  • CONTACT

Communication

Communication

What's a little Greenwashing between friends?

Graham Birkenhead, July 25 2023

Greenwashing is the environmental evolution of whitewashing. Its outcome or impact is potentially devastating - in our ESG/PPP ecological balance consideration, the balance is way off as it emphasises a company's profitability (probably shorter term) at the expense of the environment and the trust of

Read More
Communication

Beliefs

Andrew Penny, June 6 2023

A few weeks ago, I was at a live event where a series of executives explained their firms’ approaches to financing companies deploying sustainable technologies. Their intent was to generate interest in their services. One after the other they tried to differentiate themselves on their features, advantages, and benefits. As you might expect, after...

Read More
Communication

Close One Eye

Andrew Penny, February 14 2023

Some years ago, I was cutting logs at my cottage, and it felt as if I had a wood chip in my right eye. I blinked and flushed and probed my eye. I looked in the mirror and couldn't see anything. So I went to see my eye doctor the next day and it turned out that I had a detached

Read More
Communication

Do we have connections in your industry?

Jelena Franco, June 21 2022

We are in the process of running a series of webinars across the Baltic States and Scandinavia; this is part of our Look West program where we assist companies get a foothold or expand in North America. We are often asked if we know anyone in a particular industry. For example, do we know anyone in the marine industry? Have we got any connections w...

Read More
Communication

How are you going to react to this?

Graham Birkenhead, October 14 2021

It's amazing how often I see people in leadership positions doing one when the other would have been more appropriate.  These 2 words are often used interchangeably, and you could say that to use one word rather than the other is a matter of semantics.   But, for the moment, let's just entertain the notion that they are quite different and being ab...

Read More
Communication

Want Some Advice

Graham, September 23 2021

I was once told that the only advice you should give is: 'never give advice unless it is asked for'. And that was by a person who seemed to have no end of unwanted advice to proffer.  But at least that was one bit of valuable advice. As consultants, part of our role IS to advise, although we usually do wait for at least some sort of tacit request...

Read More
Communication

Think twice before saying “Good job!”

Jelena Franco, June 22 2021

In my first job as a Key Account Manager in the Fast-Moving Consumer Goods industry, I was trying to sell a couple of pallets of Carpaccio to my client in Riga. The client kept ignoring my calls and I was starting to feel very frustrated. I had only been on the job for about a month and was starting to feel that I would never succeed at this. I cal...

Read More
Communication

Connection Decay

Andrew Penny, June 15 2021

A few weeks ago, I tried to connect with the national sales manager of a North American appliance manufacturer. I went through a fairly torturous auto-attendant reception tree to try and find the individual. I eventually spoke to a live person who offered to transfer me – and I was put on hold, indefinitely.  I dialed back in and then went throug...

Read More
Communication

Time to Make a Stand on LinkedIn

Jelena Franco, May 4 2021

Once I heard about someone who made an Excel Spreadsheet to determine if his girlfriend would be a good life partner. There was a set of criteria with various values and a total sum to drive a go-no-go decision. Now, that is perhaps a not-so-common practice in a relationship setting.

Read More
Communication

You are Becoming more Authentic...Here's Why.

Andrew Penny, April 28 2021

Jelena asked me to provide a picture of myself, in a suit, to update my LinkedIn profile. It occurred to me that I haven’t worn a suit in at least a year. Working from home and meeting people from the waist up sort of negates the whole suit idea. This “going to work” is an interesting concept that has become normal over the last year. That physica...

Read More
Next