Based on our assessments and market research we will provide you with a comprehensive go to market plan. It will describe where to play and how to win.
Depending on your needs, they can cover all areas of sales and marketing activity such as market sizing, segmentation, competitive analysis, partner recruitment, alignment, margins and pricing, training, communications, market messages, logistics, customer ‘ownership’, channel conflict, forecasting, etc. Every plan includes specific goals related to an overall vision.
Unlike many advisors, we take the lean approach and focus on how customers pull value through your sales channel. This results in improvements in the flow of information, products and services which helps to overcome friction in the channel that increases costs and reduces revenues.