Motorcycle Metaphor – Part Deux

Motorcycle Metaphor – Part Deux

Good to see you back  🙂 In our last blog, we asked ‘Does your company move through your customer’s process ….. or do your customers move through yours? We described the customer’s journey as a repeating cycle (you can read it here). Your customer’s journey needs to be...
Motorcycle Metaphor … customer journey

Motorcycle Metaphor … customer journey

By Andrew Penny I was riding my motorbike through Saskatchewan as part of a trans-Canada trip, watching a tree on the horizon slowly approaching. I was doing ‘slightly’ over the speed limit but it still took about to 3 minutes for the tree to get to me.  Apart from...
Made you look!

Made you look!

We all know that having an image with your blog increases its clickability (and the likelihood of being read). But is that really enough? Is that all there is to it? You guessed it – nope! Using the right picture is critical in turning those visitors into leads. So,...