Sales and Account Management

You can’t sell an F-35 like a banana. Much of the sales literature today is aimed at “traditional sales”. Traditional because the target companies have pre-established ways to evaluate, select and buy. If you are selling machinery to mines, paper to printers, or cell...
Made you look!

Made you look!

We all know that having an image with your blog increases its clickability (and the likelihood of being read). But is that really enough? Is that all there is to it? You guessed it – nope! Using the right picture is critical in turning those visitors into leads. So,...