Case Stories

Sales and Account Management

You can’t sell an F-35 like a banana. Much of the sales literature today is aimed at “traditional sales”. Traditional because the target companies have pre-established ways to evaluate, select and buy. If you are selling machinery to mines, paper to printers, or cell...

Net Promoter Score

What do my customers really think about me? You would think that as we spend so much time and effort, and make such large financial and emotional investments producing products and services for our customers, that we would have a very intimate knowledge of our...

Market Position

How do I align my goals and address my target market? Many of the small and medium companies we work with come to us full of ideas regarding how to grow their business or launch a new product. Their passion is commendable; however, their ideas are scattered and often...

Channel Focus

Where do I fit within my market? Strategic Direction involves taking a good look at your product/service and company as a whole in order to establish your purpose. Essentially, if you do not know where it is that you want to go, you will never discover how to get...