Be A Pricing Maestro – The Five golden Rules of Pricing

An area that people get wrong all the time is pricing. Some people price high based on the profits they hope to achieve. Some base it on some sort of average industry “cost plus” rule. Some are afraid to charge too much. Still others simply add a few percent to last...
Read More

Motorcycle Metaphor – Part Deux

Good to see you back  🙂 In our last blog, we asked ‘Does your company move through your customer’s process ….. or do your customers move through yours? We described the customer’s journey as a repeating cycle (you can read it here). Your customer’s journey needs to...
Read More

Motorcycle Metaphor … customer journey

By Andrew Penny I was riding my motorbike through Saskatchewan as part of a trans-Canada trip, watching a tree on the horizon slowly approaching. I was doing ‘slightly’ over the speed limit but it still took about to 3 minutes for the tree to get to me.  Apart from...
Read More

Made you look!

We all know that having an image with your blog increases its clickability (and the likelihood of being read). But is that really enough? Is that all there is to it? You guessed it – nope! Using the right picture is critical in turning those visitors into leads. So,...

Not Waste Not Want Not

A saying that was prevalent in my childhood was “waste not, want not”. The underlying idea of this is that you shouldn’t let anything go to waste. It was something that I was often told at the dinner table – meaning ‘don’t leave anything on your plate’. I suppose that...

Muda, Mura, Muri

I know, it doesn’t quite have the same ring to it as ‘Veni, Vidi, Vici’, but these 3 words and the concepts behind them could be just as huge, albeit in a very different sphere of human endeavour. In my last blog, I started talking ‘lean’ and discussing how lean...

Testimonials

Case Stories

Sales and Account Management

You can’t sell an F-35 like a banana. Much of the sales literature today is aimed at “traditional sales”. Traditional because the target companies have pre-established ways to evaluate, select and buy. If you are selling machinery to mines, paper to printers, or cell...

Net Promoter Score

What do my customers really think about me? You would think that as we spend so much time and effort, and make such large financial and emotional investments producing products and services for our customers, that we would have a very intimate knowledge of our...

Market Position

How do I align my goals and address my target market? Many of the small and medium companies we work with come to us full of ideas regarding how to grow their business or launch a new product. Their passion is commendable; however, their ideas are scattered and often...